Experience the thrill of working in a dynamic environment where digital innovation meets hospitality excellence.
Digital Marketing Executive Role Summary:
Join our team as a skilled professional responsible for developing and implementing strategic digital marketing initiatives that drive brand awareness, engagement, and conversion.
* Formulate and execute comprehensive digital marketing strategies to build connections with consumers across various channels.
* Manage and optimize our brand presence on social media platforms, including regular monitoring and end-of-month reporting.
* Launch targeted online ad campaigns to increase brand visibility and reach.
* Collaborate with Accor's digital agencies to develop and implement SEO & SEM efforts.
* Design visual content as required, leveraging expertise in design software such as Photoshop and InDesign.
* Measure and analyze performance using analytics tools, identifying areas for improvement.
* Partner with media and social influencers to amplify our brand's message.
* Support hotel and restaurant photo and video shoots, showcasing our properties' unique experiences.
Qualifications and Skills:
To succeed in this role, you must possess:
* A bachelor's degree or higher in hospitality or a related field, with at least 2 years of experience in either hotel operations or marketing and communications.
* Sound understanding of digital marketing principles, strategy, and best practices.
* Experience with SEO copywriting and CMS platforms like WordPress or AEM.
* Proficiency in EDM systems and data segmentation.
* Strong Microsoft Office skills, with design software expertise preferred.
* Proficiency in digital marketing tools and reporting platforms, such as Google Analytics and Google Tag Manager.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Strong analytical skills, attention to detail, and creative mindset with a passion for digital trends.
What We Offer:
In return, we provide:
* ALL Heartist Membership, offering discounts worldwide on accommodation and food and beverage.
* Family & Friends Discounts on a range of services and events.
* Accor Live Limitless (ALL) Loyalty Program, earning status and reward points on worldwide stays.
* Learn Your Way, supporting career development with access to industry-leading training platforms.
* An opportunity to be part of a fun and supportive team who love what they do.