Sales Account Management Sales Manager Melbourne Permanent / Full Time Own category strategy, sales performance, pricing, and trade spend Build strong retail partnerships and lead go-to-market execution Drive NPD commercialisation and profitable portfolio growth Sales Manager - Branded FMCG Permanent | Full-time The Opportunity An established FMCG business is seeking an experienced Sales Manager - Branded FMCG to lead growth across the branded retail channel.
This role is responsible for driving category performance, executing go-to-market strategies, and building strong, long-term partnerships with key retail customers.
You will play a pivotal role in aligning sales execution with brand and marketing objectives, ensuring profitable portfolio management, effective pricing and promotional strategies, and successful delivery of innovation initiatives.
This is a senior, hands-on role suited to a commercially minded leader with deep FMCG retail experience and strong stakeholder influence.
Key Responsibilities Category Commercial Leadership Develop and execute annual category strategies aligned with brand and business objectives Leverage consumer, shopper, and market insights to drive profitable growth Lead category reviews and strategic discussions with retail partners Sales Strategy Execution Build and deliver strategic sales plans by category, account, and channel Define pricing, promotional, and trade spend strategies to optimise performance Monitor competitor activity and market trends to identify risks and opportunities Financial Performance Management Own sales revenue, margin, and trade spend targets in line with budget Deliver accurate forecasting, scenario modelling, and performance analysis Review SKU profitability and portfolio mix to maximise contribution Provide regular reporting with clear commercial recommendations Customer Stakeholder Management Build strong internal partnerships across sales, marketing, supply chain, and operations Establish trusted, long-term relationships with retail customers and distributors Position the business as a category expert within the industry New Product Development Innovation Partner with marketing and cross-functional teams on NPD from concept to launch Support go-to-market planning, retail activation, and range execution Assess commercial viability and ensure incremental profit delivery from innovation Skills, Experience Qualifications Tertiary qualification in Business, Commerce, Marketing or a related discipline Significant experience (typically 8-10+ years) in FMCG sales, category management, or key account leadership Strong understanding of branded FMCG retail environments Proven commercial acumen with advanced analytical and numerical capability Experience managing pricing, trade spend, forecasting, and portfolio performance Excellent influencing, negotiation, and stakeholder management skills Key Attributes Highly commercial and data-driven, with a strong focus on profitability Customer-centric with a partnership-led mindset Strategic thinker who can translate insight into action Well-organised, decisive, and comfortable operating at pace Collaborative team player with a positive, can-do approach