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Digital marketing specialist

Sydney
Cue Clothing Co.
Posted: 20h ago
Offer description

Overview

Started in 1968, Cue Clothing Co. is a leading Australian fashion retailer comprising two established brands, Cue and Veronika Maine. All collections are designed in our Sydney studio and produced in considered quantities, with a focus on lasting pieces made from premium fabrics.

Our mission

We create trusted, inspirational brands that exceed expectations in quality, fit and customer experience. We believe empowered, supported teams are central to our success.

Working for us

At Cue Clothing Co., we're more than a workplace, we're a community that values contribution and celebrates success. Benefits include:

* Staff clothing allowance
* Approx. 50% discount across Cue and Veronika Maine
* Yearly wellness day
* Tenure milestone incentives
* Head Office Flex Policy and Social Committee

This is a rare opportunity to join Cue Clothing Co. in a newly created role as a hands-on Digital Marketing Specialist role, driving acquisition, retention and revenue growth through high-performing digital marketing activity.

You will partner closely with eCommerce, Marketing, Creative and agency teams to plan, execute and optimise paid media and affiliate activity aligned to commercial priorities.

Responsibilities
* Plan, execute and optimise paid media across Meta, Google Search, TikTok and emerging platforms
* Manage budgets, bids, targeting and creative rotation to deliver strong ROAS, CPA and conversion performance
* Deliver clear daily, weekly and monthly performance reporting with actionable insights
* Monitor spend and pacing to ensure delivery against approved budgets and forecasts
* Manage affiliate channel performance, partners and agencies to drive efficient growth
* Support SEO execution and alignment between paid and organic search strategies
* Act as day-to-day contact for media and affiliate agencies, ensuring clear briefs, delivery quality and performance accountability
Qualifications
* Proven hands-on experience managing paid media channels, particularly Meta and Google Search (TikTok desirable)
* Experience managing affiliate marketing programs and partner performance
* Strong analytical capability with confidence interpreting data and identifying optimisation opportunities
* Working knowledge of SEO principles
* High attention to detail with strong reporting and communication skills
* Commercially focused and performance driven
* Proactive, organised and comfortable managing multiple priorities
* Collaborative and confident working cross-functionally
* Curious, with a continuous improvement mindset
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