Overview
White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go to online fashion destination and is continuing to take over wardrobes everywhere.
A newly created role has become available for an experienced CRM Manager to join the White Fox family based at our stunning current office in Rosebery.
Reporting to the Head of Digital, your focus will be on developing a personalised omnichannel approach to enhance customer experience, drive revenue and optimise investment in digital channels.
Responsibilities
Maintain and optimise Salesforce Marketing Cloud platform
Develop and execute CRM strategies across Email, SMS, Social, Web and Push Notifications
Identify and create customer segments for cross-channel campaigns
Gather insights on customers behaviour and transform these into actionable optimization campaigns
Develop and roll out the persona profiles across the business
Continuously optimize and analyse customer journeys and programs, ensuring relevant and engaging lifecycle communications
Deliver continual test and learn plans across our campaign objectives, including audience planning, funnel optimization, channel selection, prioritization and message content and frequency
Deliver ongoing A/B & multivariate methodologies to statistically assess the effectiveness of each trial
Own operational delivery, optimisation & reporting of all automated campaigns, including budget management & ROI
Work closely and collaboratively with other teams to deliver on strategic goals
What we are looking for
Must have related degree or at least 5 years CRM management experience
5+ years experience building and optimising EDM, SMS, and web/push strategies including implementation of these streams
Experience training other employees on how on EDMs, SMS, web and app push execution
Experience in setting up CRM / Lifecycle programs from scratch are essential
Experience in rolling out new loyalty programs
Well versed in using Google Analytics is desirable
An all round CRM professional with a data-driven mindset, you will have a well-rounded commercial understanding
Proven Analytics and segmentation experience to drive increased growth and ROI in a fast moving environment essential
Demonstrated experience deriving insights from structured data and driving commercial returns from a rigorous test and learn optimization plan.
You will have a deep understanding of CRM and complex customer journey to drive conversion, acquisition and retention
Experience working on a CPD (customer data platform) like Salesforce Marketing Cloud is desirable
Demonstrated experience conducting AB and multivariate testings
Benefits
Brand new office, Rosebery location
Onsite gym
Ongoing training and development
Fun and supportive culture
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