Lead content & social strategy to boost brand impact, engagement, and digital presence across IPA.
11th June, 2025
About DBG Health & IPA :
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.
About the Role:
The Content and Social Senior Specialist leads the content and social media strategy for Independent Pharmacies of Australia (IPA) and its brands (Alliance, Advantage, CDC). This role drives brand awareness, engagement, and marketing outcomes across all digital platforms through strategic planning, campaign execution, and team leadership. You’ll manage client relationships, oversee tailored content calendars, and ensure all activity aligns with brand guidelines and business goals. Reporting to the eComm Manager, you’ll work closely with stakeholders across the business to shape IPA’s digital presence and support innovation and growth.
Role & Responsibilities:
* Develop and execute comprehensive social media and content strategies to enhance brand visibility, drive engagement, and support revenue growth.
* Lead the creation and implementation of long-term social media and content strategies that align with overall marketing and business objectives.
* Oversee the development of content and social media plans for all brands. Provide direction and guidance other team members in crafting detailed content calendars and social media plans.
* Align social and content efforts with broader marketing campaigns and projects.
* Lead and mentor the content and social team by conducting regular one-on-one meetings, performance reviews, and coaching sessions to support their professional development
* Manage resource allocation and workflow, to ensure efficient workflow and timely delivery of projects.
* Oversee the planning and execution of content and social media projects
11th June, 2025
About DBG Health & IPA :
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.
About the Role:
The Content and Social Senior Specialist leads the content and social media strategy for Independent Pharmacies of Australia (IPA) and its brands (Alliance, Advantage, CDC). This role drives brand awareness, engagement, and marketing outcomes across all digital platforms through strategic planning, campaign execution, and team leadership. You’ll manage client relationships, oversee tailored content calendars, and ensure all activity aligns with brand guidelines and business goals. Reporting to the eComm Manager, you’ll work closely with stakeholders across the business to shape IPA’s digital presence and support innovation and growth.
Role & Responsibilities:
* Develop and execute comprehensive social media and content strategies to enhance brand visibility, drive engagement, and support revenue growth.
* Lead the creation and implementation of long-term social media and content strategies that align with overall marketing and business objectives.
* Oversee the development of content and social media plans for all brands. Provide direction and guidance other team members in crafting detailed content calendars and social media plans.
* Align social and content efforts with broader marketing campaigns and projects.
* Lead and mentor the content and social team by conducting regular one-on-one meetings, performance reviews, and coaching sessions to support their professional development
* Manage resource allocation and workflow, to ensure efficient workflow and timely delivery of projects.
* Oversee the planning and execution of content and social media projects
Skills & Experience:
* Strategic thinker with the ability to develop long-term content and social media strategies that align with business objectives.
* Excellent team management skills, with the ability to motivate, mentor, and develop team members.
* Strong project management skills, with experience in managing multiple projects and stakeholders simultaneously.
* Excellent communication and presentation skills, with the ability to influence and build relationships with key stakeholders.
* Experience and knowledge of digital marketing trends, tools, and best practices.
Benefits & Perks:
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.
* Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
* Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
* 12 weeks paid parental leave
* Access discounted private health insurance through Australian Unity, AIA Health of NIB
* We are a values-driven business fostering a supportive and friendly team culture
* Enjoy the ability to work autonomously, empowering you to drive your own success.
* Convenient head office location close to public transport, cafes and restaurants
* Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
* Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study
* Explore the option of paying for your vehicle costs through novated leasing
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in. Apply For Job #J-18808-Ljbffr