Overview
As Group Sales Representative, you will work closely with the Director of Marketing & Admissions Revenue to develop and execute attendance and revenue strategies for Adventure Aquarium. The position carries direct business development and client management responsibilities in group and consignment sales channels.
What You'll Do
Develop the annual group sales plan, strategies, and tactics to support the overall business goals.
Establish active communication and engagement with existing and new group sales accounts in sales channels, including schools, camps, tour operators, consignment accounts (AAA, Dept. of Recreation, hotel partners), special interest groups, scouts, social clubs, universities, fraternal organizations, and education groups.
Make outbound calls (including cold calls), prospect and research new sales leads, and establish active communication and engagement with potential clients.
Provide ongoing monitoring of group and consignment business performance and goal attainment; recommend shifts in strategies and tactics as necessary to ensure financial plan attainment.
Meet and exceed annual group and consignment sales goals
Maintain a thorough understanding of the sales process, including booking tickets, confirming reservations, collecting payment, and fulfilling orders through the ticketing system
Monitor competitors to ensure AAQ is positioned well in the market.
Work with the marketing team to develop content for any/all sales collateral, including but not limited to direct mail pieces, brochures, flyers, and emails.
Establish and manage systems for sales lead generation to include CRM, direct mail, trade/consumer shows, and traditional sales efforts.
Manage sales budgets.
Liaison with the Branson, MO, call center for facilitating group bookings
Work together with the Operations team to quickly and efficiently resolve any group difficulties or issues on the day of their visit.
Represent Adventure Aquarium at 2-4 trade/travel shows.
Represent Adventure Aquarium within various professional groups.
Other duties as specified.
What You'll Bring
4+ years of group sales experience in attractions, museums, sports, music, or a relevant field.
Group sales experience with goals exceeding 75K visitors annually
Competitive spirit, motivated by hitting daily/weekly/period/annual goals
Established relationships with tour operators, tourism-related businesses, schools/camps, and other potential group bookers operating in the Philadelphia area
Excellent verbal, written, and interpersonal skills with the ability to interact with team members, guests, and corporate team members in a professional manner
Highly motivated, results-oriented
Capable of working independently, yet collaboratively, within a fast-paced environment, handling multiple projects simultaneously and adhering to deadlines
Calm under pressure
Highly organized with strong attention to detail and time management skills, maintaining a clear and proactive flow of communication and ownership of tasks
Ability to build and maintain valuable rapport with internal teams as well as external stakeholders and handle situations with confidence, tact, and resourcefulness
Professional, mature, responsible, and enthusiastic attitude
Proficiency with Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint) skills required
What You'll Get
Base salary ranging from
$45k-$50k
with
25%
annual commission potential
Comprehensive benefits plan through Cigna
2 weeks' vacation, 1 week personal time, 1 week sick time, 8 paid holidays; all based on a full calendar year
401(k) with company match and Profit-Sharing Plan after 3 months of service
Day one access to fully funded tuition and tuition assistance programs through our GROW U program
Free admission and General Admission tickets annually, to be used by family and friends
Complimentary tickets to local attractions when available
30% Discount in our Retail and Photo areas and in-house food vendors
Training and development
Special Requirements
Successful completion of pre-employment background check
Ability to speak, read, and write effectively in English
Ability to operate a computer and keyboard
Ability to sit and stand for extended periods
About us
As a Herschend Family Entertainment property, Adventure Aquarium is in the business of creating memories worth repeating by greatly exceeding guest expectations, serving others, creating emotional connections, and seeking constant improvement. Stewardship, guest satisfaction, and team member satisfaction are our core areas of focus. We aim to be a great place to work for great people by leading with patience, kindness, humility, respect, unselfishness, forgiveness, truthfulness, and trust. Together, we will create emotional connections that will last a lifetime!
Adventure Aquarium, A Herschend Family Entertainment Property, maintains a continuing policy of non-discrimination in employment. Herschend is an equal opportunity employer and complies with all applicable laws prohibiting discrimination based upon race, color, sex, age, religion, national origin, gender identity, sexual orientation, as well as any other category protected by law. Furthermore, it is our policy to provide equal opportunity to individuals with disabilities and protected veterans in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: recruiting, hiring, promotions, demotions or transfers, layoffs, recalls, terminations, rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.
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📌 Group Sales Representative
🏢 Association Of Zoos & Aquariums
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