Location: Parramatta + WFH
Pay Rate: Up to $750 per day + Super + Commission
Contract Length: 6-months with likely ongoing extensions
Digital Analytics Specialist - NSW Government
Digital Analytics Specialist required by a NSW Government department based in Parramatta/WFH on an initial 6-month contract with likely ongoing extensions paying up to $750 per day + Super + Commission.
Location: Parramatta + WFH:
Pay Rate: Up to $750 per day + Super + Commission:
Contract Length: 6-months with likely ongoing extensions
Key Responsibilities:
Driving best practice innovation through the strategic use of digital and social marketing channels, data, technology and analytics, and driving demonstrable business outcomes
Design develop & manage personalised customer experiences across all digital channels
Leverage data and technology to deliver targeted and personalised digital media and collaborate with the website team to deliver a seamless onsite experience
Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels
About You:
Experience with designing & implementing Personalisation and Testing programs (e.g. Salesforce Interaction Studio or equivalent, advantageous)
Experience working with the Google Marketing Platform, particularly Google Analytics 360, Google Analytics 4 and Data Studio
Designing and implementing custom tracking using Google Tag Manager
Expert in managing and implementing digital performance media programs (SEM, Display, Social)
Expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes
Excellent understanding of the evolving marketing technology landscape
If you have relevant skills & experience, please submit your latest CV in Word format.
📌 Digital Analytics Specialist Sydney
🏢 Total Resource Solutions
📍 Sydney