Introduction:
About Us
Proudly West Australian, Gage Roads has grown to become the country's leading independent brewery. In Jan '22, we opened Gage Roads Freo, our 1500 capacity brewpub, located in the Fremantle Port, on the Walyalup Waterfront. Perfectly perched on right on the harbour, our venue overlooks the channel of water that originally inspired our name.
Since slinging our first beer, we've solidified ourselves as a "must visit" for tourists, and a regular spot for locals, taking out awards like "Best Bar" and "Best Outdoor Area". Not to mention being packed to the rafters day in and day out.
None of this would be possible without our legendary "Good Times Crew". As a company we champion; Determination, courage, honesty, freedom, creativity, authenticity, balance, independence, and having a good old Aussie crack. It's an ethos we started out with and we’re proud that this culture is alive and well within our business to this day.
So, if you are looking to work somewhere with epic views, tasty chews, bloody good brews, and a incredible work culture, Gage Roads Freo is the place for you.
Description:
As a marketing assistant, you will work closely with the marketing manager to ensure that our marketing efforts are executed effectively across various channels. This role requires a combination of strong communication skills, creative thinking, and an ability to collaborate with various teams to meet our communication goals for Gage Roads Freo.
Social Media Management:
* Develop and implement social media content calendars across all channels.
* Create engaging, on-brand content, including posts, stories, and graphics.
* Monitor social media accounts, respond to comments, and engage with the audience.
* Analyse social media metrics to assess the effectiveness of campaigns and recommend improvements.
* Stay current with social media trends and platform updates to adapt strategies as needed
Internal Communications:
* Collaborate with the management team to create and distribute venue-wide announcements, newsletters, and updates.
* Assist in maintaining the company's internal communication channels.
* Support the organization of internal events and meetings.
* Ensure consistency and clarity in all internal communications materials.
In-Venue Marketing Materials:
* Work with design team to develop in-venue marketing materials such as posters, flyers, banners, and digital displays.
* Maintain a calendar of in-venue marketing campaigns, ensuring timely updates and removal of outdated materials (Eg In venue posters).
* Collaborate with the venue teams to gather feedback and insights on the effectiveness of in-venue materials.
Content Creation:
* Assist in content creation for marketing materials, both digital and print.
* Write and edit marketing copy, including product descriptions, promotional materials, and advertisements.
* Ensure brand consistency and messaging across all marketing channels.
* Work with designers and photographers to create visual content as needed.
Data Analysis and Reporting:
* Collect and analyse data related to marketing campaigns, social media performance, and internal communication engagement.
* Generate regular reports to evaluate the success of marketing initiatives and provide insights for improvement.
* Use data to identify trends and opportunities for optimization.
Collaboration and Team Support:
* Collaborate with cross-functional teams, including sales, design, and product development, to align marketing efforts with overall business goals
* Provide support for marketing projects, initiatives, and events as required.
* Communicate progress updates and contribute to team meetings and brainstorming sessions.
Skills and Experiences:
Desired Skills And Experience
* Excellent written and verbal communication skills
* Demonstrated ability to create engaging content for social media platforms
* Strong organisational skills and attention to detail
* Ability to work independently and as part of a team
* Understanding of marketing principles and strategies
* Previous experience in a marketing or related role is desirable
* Knowledge of digital marketing tools and analytics is advantageous
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