Retail Channel Marketing Manager, Amazon Devices
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Retail Channel Marketing Manager, Amazon Devices
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Description
Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices, the team behind Amazon Echo with Alexa, Kindle and Fire TV, is searching for a hands-on and customer-obsessed marketing professional to lead our channel marketing across ANZ.
This role will develop and own the strategy of how our products show up in the retail channel and how our customers interact with our brands (in-store fixtures, point-of-sale merchandising, demo, online execution). You will have experience working with external agencies to bring in-store merchandising to life in key consumer electronics retailers—briefing agencies, setting workbacks, communicating execution plans, approving creative, understanding nuances of retailers’ store layouts and customers, and liaising with retail buyers/marketing managers. You will partner with internal category teams and account managers to set the channel marketing strategy by retailer and secure the best outcomes for our brands and product launches in the retail omni-channel.
As the owner of ANZ retail experience with and through channel partners, you will work closely with global and local stakeholders to develop innovative in-store and digital experiences, and create rigorous analytical processes to measure their effectiveness to optimize the overall budget. You thrive in a fast-paced environment, are an expert multi-tasker, and insist on the highest standards for your deliverables. You think strategically, but execute methodically and can navigate highly ambiguous environments to deliver results.
Key job responsibilities
* Create best-in-class experiences for our customers across our omni-channel retail presence in ANZ.
* Have a deep understanding of our customers in each trade class (e.g., consumer electronics, department stores, mass retail, Telco) and develop strategies for in-store and online executions that achieve cut-through.
* Work closely with category teams and account managers to align in-store executions with overarching business goals (e.g., strategic messages, products, launches, retail partners).
* Lead creative briefing and execution of merchandising in-store (fixtures, POS, demo) and online (detail pages, brand stores, awareness placements) to enhance customer engagement, lower funnel conversion, and storytelling for our products.
* Own the end-to-end brief-to-execution process to deliver high-impact, cost-effective display solutions, and meet KPIs such as customer experience, impact, speed, and ROI.
* Manage the Channel Marketing budget and maximize usage within internal spend guidelines.
* Coordinate with Amazon and partner agencies to lead briefing, execution, and approval of in-store merchandising collateral, ensuring compliance with global brand guidelines and meeting tight deadlines.
Basic Qualifications
* 6+ years of professional non-internship marketing experience
* Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
* Experience managing budgets
* Proficiency in Microsoft Excel for data manipulation and analysis
Preferred Qualifications
* Experience using customer research, data, and metrics to back assumptions, generate forecasts, and assess marketing efficacy
* Experience with online and mobile marketing strategies
* Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables)
* Experience delivering highly visible, effective customer-facing programs and experiences
Acknowledgement Of Country
Amazon acknowledges the Traditional Custodians of land throughout Australia and their connections to land, sea, and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
IDE Statement
Amazon is an equal opportunity employer and does not discriminate based on protected veteran status, disability, or other legally protected statuses. Our inclusive culture empowers employees to deliver the best results for our customers. If you require workplace accommodations during the application or onboarding process, please visit this link for more information.
Company - Amazon Commercial Services Pty Ltd
Job ID: A2947085
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Public Relations and Marketing
Industries
* Software Development
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