Permanent full-time role with a tailored career plan and strong learning & development programs
* Health and wellbeing programs, plus hybrid and flexible working
* A collaborative culture with a genuine commitment to creating a comfier world for every body
Senior Brand Manager – Bonds Retail
Bring Australia's most-loved brand to life — in-store and beyond.
At Bonds, we move fast, think big and show up to create experiences that make Aussies feel good from the inside out. Now we're looking for a Senior Brand Manager to lead the future of Bonds Retail across 130+ stores, windows, pop-ups, collabs, campaigns and every moment our customers meet the brand.
If you're part brand builder, part retail storyteller, part campaign driver and part omni-channel thinker — this is your moment.
What You'll Lead
* End-to-end retail campaigns — from sharp creative briefs to high-impact execution
* Window programs, in-store experiences, events and collabs that grab attention
* LAM strategy + always-on retail marketing that drives traffic & conversion
* Creative + media agency partnerships
* Photography shoots, talent and storytelling
* Loyalty initiatives that turn shoppers into lifelong Bonds fans
* A Marketing Coordinator, plus a brilliant cross-functional crew
What Success Looks Like
* Retail campaigns that outperform
* Windows that stop people in their tracks
* Growth in event-driven sales
* Seamless omni-channel moments with Digital Marketing
* Energised, effective partnerships with VM, Retail Ops, Merch, Brand and more
* Fresh ideas brought to life — fast
Who You Are
* 5+ years in retail or apparel marketing with strong creative instincts
* Skilled at briefing, building and championing great creative
* Commercially sharp and brand-led
* Collaborative, influential and calm under pressure
* Obsessed with customer behaviour
* A doer, a driver, a dot-connector
What's In It For You
* A supportive culture, structured L&D and genuine career pathways
* Up to 60% off across all Hanes brands — Bonds, Sheridan, Bras N Things, Berlei + more
* Sample sales, friends & family discounts
* Wellness programs — skin checks, flu shots, EAP, fresh fruit onsite
* Corporate perks, novated leasing, parental leave
* Monthly business updates from our CEO & SLT
* "Summer Fun" 9-day condensed fortnight
* Company-wide "Golden Yarn" recognition program
* "Lunch & Learn" sessions across wellness & financial literacy
* Ongoing LEAN training and a strong sustainability focus
Who are we?
Hanes Brands Australasia is home to iconic names like Bonds, Berlei, Sheridan and Bras N Things. We're part of Hanes Brands Inc — one of the world's largest apparel manufacturers. With 18 brands, growing e-commerce, expanding retail and strong wholesale partnerships, we're shaping the future of everyday comfort. And Australians love what we do.
Cultivating a diverse and inclusive workplace
Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.
Ready to shape the future of Bonds Retail
If you're hungry to build work that cuts through — in-store, online and everywhere in between — we want to meet you.
#J-18808-Ljbffr