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Cargo Crew's mission is to ethically and sustainably, build brands through the design, manufacture and supply of a range of quality modern uniforms that clients and their staff want to wear.
This Australian uniform business is not your average business. With an enviable brand aesthetic, unique point of difference in the market, a strong digital presence, amazing testimonials and international market growth, particularly in the USA.
OUR CULTURE
Cargo Crew is an energetic and inspirational workplace where no day is the same. A creative & nurturing culture, we love coming to work, finding solutions and going above and beyond.
A large beautifully designed office space, free parking, commercial kitchen onsite and a double head La Marzocco coffee machine (don't worry we've got barista training) our space reflects our business with plenty of room for growth.
We value innovation, ethical behaviour, passion, openness, ability to execute and perseverance. We work with people who embrace these same values - this includes staff, clients and supply partners.
At Cargo Crew, we pride ourselves on quality and doing things for a better outcome, never because it's faster, cheaper or easier. Joining our crew you'll feel confident that you're working for an authentic business that has so much growth in its future.
THE OPPORTUNITY
We're looking for a results-driven GTM(B2B) Marketing Manager to join our team. This newly created role will be instrumental in delivering category and revenue growth for Cargo Crew across ANZ and North America. You'll lead end-to-end B2B marketing campaigns; from thought leadership to demand generation, content, product and customer marketing through to trade-shows and exhibitions to realise our growth objectives.
Managing the Sales Enablement Lead and reporting into the Head of Marketing, you'll collaborate closely with the Marketing Manager and Performance Marketing Manager to grow category awareness, drive consideration and increase leads.
You'll be skilled at getting insights from our customers, unlocking growth opportunities from our data and refining marketing messages for our target customers.
Key Responsibilities:
* Segment specific storytelling: Create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively.
* Positioning and messaging: Develop clear, compelling, and differentiated messaging and positioning for our solutions and products that resonate with target audiences.
* Go-to-market strategy: Create and execute end-to-end go-to-market strategies including buyer personas, competitive analysis, and channel enablement plans.
* Sales and marketing enablement: Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions, such as playbooks, case studies, and tailored content.
* Customer insights and market research: Conduct research to deeply understand customer needs, industry trends, and competitive landscapes, using insights to inform product and marketing strategies.
* Content development and execution: Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets.
* Deliver the annual B2B marketing calendar across ANZ and North America, aligning marketing.
* Own marketing delivery and manage cross-functional workflows across tradeshows, association memberships, events and exhibitions to maximise investment, increase leads and streamline sales processes and flows.
* Optimise B2B customer journey flows to improve user experience and conversion.
* Streamline workflows across Marketing, Sales and Business Development and Customer Success.
* Foster collaborative relationships across the business, and grow and develop your direct reports.
ABOUT YOU
* 5+ years of experience in B2B marketing, preferably within a retail or wholesale environment
* Experience developing go-to-market (GTM) strategies
* Ability to juggle multiple projects at once and have strong prioritisation skills
* You're someone who loves creating customer value and solving problems
* Bring fresh thinking, new, innovative ideas, and experimentation into the approach to drive ongoing performance improvement
* Ability to build strong cross-functional relationships with stakeholders
* Ability to understand and identify trends in the market, our competitors, and our user needs across multiple segments
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail Apparel and Fashion
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