Head of Performance / Senior Growth Marketer (Meta)
$180,000 - $270,000 based on experience + bonuses
At Hormn, we're redefining men's health with a modern, digital‑first approach. Our Australian doctors provide expert, science‑backed care, all through a simple, fully online platform. No waiting rooms, no stigma, just accessible, personalised treatment that helps men reclaim their energy, confidence, and wellbeing.
Led by one of Australia's most awarded doctors, Hormn combines top‑tier medical leadership with innovation in men's health and we're scaling to become Australia's fastest‑growing telehealth platform. Formerly known as Enhanced Mens Clinic, Hormn has grown 100 percent+ YOY and is gearing up for a major acquisition push in 2026. Joining us means being part of a clinic at the forefront of digital healthcare, where every role has real purpose in shaping the future of men's health.
The role
Hormn is entering hyper‑growth mode, and we're looking for a hands‑on Meta specialist / senior growth marketer to lead performance marketing with strategy, experimentation, and results at the core. Your mission? Scale Meta from six‑figure months into sustained high‑spend territory, all while maintaining CAC discipline.
You'll have the creative freedom, operational support, and autonomy to push spend aggressively, experiment boldly, and move fast. The upside is enormous for someone who knows how to run high‑velocity acquisition campaigns. We reward outcomes with significant performance bonuses for hitting key milestones—$200k+ on top of base salary.
What you'll be doing day‑to‑day:
Running performance campaigns at volume across Meta (Facebook & Instagram)
Launching and scaling campaigns daily with rigorous testing frameworks
Managing budgets, pacing, optimisation, and performance stability at high spend
Writing high‑impact direct‑response ad copy and testing multiple variations
Collaborating with our creative team to deploy fresh, conversion‑focused assets
Analysing weekly performance and providing reports: CAC, creative effectiveness, and audience insights
Experimenting with new channels and growth opportunities to push the envelope
What you bring:
You're a hands‑on, data‑driven, problem‑solving Meta specialist who likes working autonomously with zero red tape.
Proven experience scaling Meta accounts from $100k to $500k+ per month
Experience working within digital healthcare in Australia a huge plus
Strong direct‑response instincts and disciplined testing frameworks
Confident managing $15k–$40k per day in spend
Deep understanding of attribution, signal quality, audience expansion, and creative fatigue
Strong copywriting skills paired with analytical decision making
A hunger to drive aggressive, measurable growth at a national level
Full working rights for Australia
Why you'll love working at Hormn
100% remote, fully flexible. Work from home, the beach, or wherever you do your best work. (Though you must still hold working rights for Australia)
Fast‑growing, breakout stage company. Be part of the next chapter of Hormn's story and shape the team's direction.
Huge professional growth opportunity. Lead strategy, own campaigns, influence creative, and scale with us.
High‑performance rewards. Clear bonus structure with the potential for $200k+ in your first 6 months based on hitting key milestones.
Autonomy and support. We trust our people to deliver exceptional results, and we provide the tools and team to thrive.
If you want full ownership, high‑stakes performance, and the chance to push one of Australia's fastest‑growing health brands into its next chapter, apply now or email if you have any questions.
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a media buyer?
* How many years' experience do you have in social media marketing?
* Are you experienced with copy writing and content creation?
* How much notice are you required to give your current employer?
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