Senior SEO Specialist
We are seeking an experienced Senior SEO Specialist to lead our organic growth strategy, drive search engine dominance, and ensure our website and content rank at the top of Google. This role requires deep expertise in SEO strategy, on-page and technical SEO, content optimisation, and analytics tracking to maximise organic traffic and conversions.
* Develop and implement a comprehensive SEO strategy to dominate organic search.
* Conduct keyword research and content optimisation using SurferSEO, Frase.io, Ahrefs, and Screaming Frog.
* Track and analyse keyword rankings, CTRs, and user behaviour to improve content performance.
Key Responsibilities:
* SEO Strategy & Execution
o Develop and implement a comprehensive SEO strategy to dominate organic search.
o Conduct keyword research and content optimisation using SurferSEO, Frase.io, Ahrefs, and Screaming Frog.
o Track and analyse keyword rankings, CTRs, and user behaviour to improve content performance.
* On-Page & Content SEO
o Optimise all pages for Core Web Vitals, meta tags, schema markup, and internal linking.
o Ensure SEO-optimised copywriting with high search intent and conversational AI-powered content enhancements.
* Technical SEO & Performance Optimisation
o Conduct regular SEO audits using Ahrefs, Screaming Frog, and Google Search Console.
o Optimise site speed, mobile usability, and crawlability to improve search performance.
* Analytics & Tracking
o Set up and optimise Google Analytics 4 (GA4) for user tracking and conversions.
o Implement and manage Google Tag Manager (GTM) for event tracking and scripts.
The ideal candidate will have a proven track record of leading SEO strategy and execution for high-traffic websites. They will be skilled in on-page, off-page, and technical SEO, as well as data analysis and performance tracking.