Job Overview
We're seeking a results-driven and detail-oriented digital marketing expert who excels in strategy, data, and creative execution.
Key Responsibilities
* Develop and execute paid digital campaigns across multiple platforms to drive brand awareness, leads, and conversions.
* Conduct research and implement SEM, social, and display strategies to grow business performance.
* Collaborate with the marketing team to support overarching digital strategies and improve performance across client portfolios.
Tracking, Analytics & Optimisation
* Implement campaign tracking through Google Tag Manager and ensure data integrity via GA4, Meta, LinkedIn, and other analytics platforms.
* Regularly analyse campaign performance, optimise in real-time, and provide actionable insights to internal teams and clients.
* Develop monthly reports with key learnings, data interpretation, and recommendations for ongoing improvement.
Cross-Team Collaboration
* Work closely with creative, content, and web teams to brief in campaign assets and landing pages.
* Contribute to team knowledge by sharing trends, innovations, and learnings that elevate the agency's digital capabilities.
* Support team members with guidance on technical implementation, platforms, and best practices.
SEO & CRO Support
* Assist in the execution of on-page, technical, and off-page SEO tactics.
* Identify and implement conversion optimisation improvements based on user behaviour insights.
Requirements
* Minimum 3 years of experience in managing diverse digital campaigns, preferably in an agency environment.
* Google Ads and Meta certification (or willingness to obtain).
* Proficiency in campaign tracking, keyword research, pixel implementation, and performance reporting.
* Critical thinking and analysis skills to turn data into real-world solutions.
* Highly organised with strong attention to detail.
* Collaborative and adaptable, with strong communication skills to work across teams and with clients.
You thrive in fast-paced environments, love problem-solving, and are naturally curious. You're creative when it counts, laser-focused on performance, and care about doing great work and hitting results.