Mamamia — Social Media Growth Lead (Sydney, NSW)
Mamamia is Australia\'s largest independent women\'s media group and our core purpose is to make the world a better place for women and girls.
We reach seven and a half million women each month across written, video and social platforms and we have the largest women\'s podcast network in the world with 55 different shows.
Location: Sydney, New South Wales.
Reports to: Head of Audience Growth.
Responsibilities
Develop a comprehensive growth strategy for social platforms, collaborating with key editorial and audience growth stakeholders.
Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
Regularly monitor performance and adjust strategy for Mamamia brand, show, and sub-brand channels.
Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
Provide guidance, training, and support to team members on social media best practices and platform updates.
About you / Qualifications
Minimum 5 years of demonstrated experience in digital media management with a track record of successful social media strategies.
Strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
Experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
Strategic thinker with the ability to develop innovative social media strategies aligned with business goals and audience interests.
Team player who communicates effectively and gives and receives feedback with honesty and respect.
Ability to prioritise the needs and perspectives of the audience and commercial partners in decision-making.
Adaptability and creative problem solving in a fast-paced environment.
Life at Mamamia
Fast-paced and innovative culture with industry-leading strategies and ideas.
Small enough to create real and tangible change, large enough to support ideas with experienced teams and reach millions of women each month.
Core purpose to make the world a better place for women and girls, including embracing AI and technology to enhance storytelling.
Flexible working conditions (Hybrid working model).
A day off to celebrate your birthday.
Additional leave for years of service, plus annual rewards to celebrate work anniversaries.
Paid parental leave.
Paid volunteer leave to support RizeUp, Mamamia's charity partner.
Wellbeing days: 2 personal days each year to look after your wellbeing.
Access MOVE by Mamamia — exclusive platform offering workouts you can do anytime, anywhere, with no equipment needed.
Mamamia is an equal opportunity employer.
All applicants will be considered regardless of race, sexuality, religion, colour, gender identity, or parental status.
Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
If you require any assistance, including a workplace adjustment to participate in the recruitment process, please reach out.
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Got You Looking?
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Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends?
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Reporting to the Senior Social & Influencer Manager, the Social & Influencer Coordinator identifies purposeful partnerships with creators and drives engagement on our social channels, helping drive traffic to THE ICONIC's app and website through compelling and engaging content that adds value to our community.
Your Day-to-Day Responsibilities
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About the Role
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Your Impact in Role
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The Experience You\'ll Bring
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Curiosity, a growth mindset and willingness to learn in a fast-paced environment
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Familiarity with dashboard or data visualisation tools to communicate insights effectively
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