Are you looking to take your next step in creating meaningful experiences for our amazing and loyal customers?
Join Beacon Lighting as a Loyalty Marketing Coordinator
Based in our modern, state-of-the-art Nunawading office
12 Month Maternity Leave Cover | Hybrid Working | Birthday Leave Plus: profit share, on-site parking, team discounts and amazing culture ABOUT BEACON LIGHTING GROUP Established in Melbourne in ****, Beacon Lighting is Australia's leading specialist retailer of lights, ceiling fans and light globes, with over 130 stores nationwide.
We're driven by a passion to improve the homes and lives of our customers by always searching for and creating not only beautiful and exciting designs, but products that are innovative and gentle on the environment.
Our care for and commitment to our residential customers extends to our trade, wholesale and commercial customers too.
We show them the most cost-effective and energy-efficient ways to light up or cool down their business through Beacon Lighting Commercial, Light Source Solutions, Masson For Light, and our international operations in New Zealand, Hong Kong, Germany, USA and China.
A DAY IN THE LIFE?
To support and evolve Beacon Lighting's customer lifecycle and loyalty marketing strategy through effective data-driven communications, CRM initiatives, and customer engagement programs.
This role will play a critical part in driving both customer acquisition and retention by delivering highly targeted campaigns that enhance loyalty, frequency, and lifetime value.
Based in the Beacon Group Support Centre, this position ensures internal stakeholders receive high levels of service while keeping the customer experience and long-term brand advocacy at the heart of all initiatives.
Key responsibilities include: Assist with strategy development for Beacon's Retail VIP program, and the newly launched Beacon Trade program Develop and optimise loyalty strategies, program structures, and benefits to drive repeat purchase, engagement and member growth Analyse customer behaviour, segmentation, and performance data to identify trends, risks, and opportunities that inform CRM and retention strategies Plan, brief, schedule, and deploy email, SMS, and lifecycle campaigns while continuously improving performance and customer journeys Maintain and execute a strategic lifecycle and loyalty communications calendar aligned with business goals Produce regular reporting on acquisition, retention, churn, LTV, and campaign performance, providing insights and recommendations Collaborate with internal teams and external partners to deliver compliant, on-brand CRM initiatives and a cohesive experience across all channels ABOUT YOU To shine in this role, you will bring: Develop and optimise loyalty strategies, program structures, and benefits to drive repeat purchase, engagement, and member growth.
Analyse customer behaviour, segmentation, and performance data to identify trends, risks, and opportunities that inform CRM and retention strategies.
Plan, brief, schedule, and deploy email, SMS, and lifecycle campaigns while continuously improving performance and customer journeys.
Maintain and execute a strategic lifecycle and loyalty communications calendar aligned with business goals.
Produce regular reporting on acquisition, retention, churn, LTV, and campaign performance, providing insights and recommendations.
Collaborate with internal teams and external partners to deliver compliant, on-brand CRM initiatives and a cohesive experience across all channels.
NEXT STEPS?
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