Digital Marketing Manager (AI-Powered) at Puffy
Remote, Full‑time, Mid‑Senior level (Marketing)
Compensation
- Base pay: $110,000 – $130,000 per annum
- Performance bonus: up to 25% of annual salary
- Total annual package: up to USD 167,300
Role Overview
Puffy is a top 5 US mattress brand with 100% YoY growth. The Digital Marketing Manager will own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact. The role includes launching, optimizing, and scaling campaigns across Meta, Google Ads, YouTube, and emerging platforms while supporting affiliate, SEO, SEM, and email channels.
What Is In It For You
- Own multi‑channel strategy with revenue accountability
- Partner with the 1% of the top 5 mattress brands in the US and work with a Forbes Council member CEO
- Embrace radical flexibility: work from anywhere with a global team spanning 14+ nationalities
- Build a marketing playbook others will copy and influence company‑wide strategy
Responsibilities
- Architect campaigns from scratch with clear success metrics and focus on revenue, ROAS, and scalable systems
- Hands‑on daily optimisation: build campaigns, test creatives, analyze attribution, and ship experiments fast
- Coordinate with design and cross‑functional teams at velocity, steering campaigns from prospecting to conversion
Qualifications
- 5+ years total experience, including at least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels
- Working knowledge of affiliate, SEO, SEM, and email marketing and ability to contribute to strategy
- Hands‑on expertise in Google Ads, YouTube, and other performance platforms; track record of meeting or exceeding ROAS goals
- Proficient in campaign tracking, attribution analysis, and data interpretation for strategic decisions
- Experience optimising funnels from awareness through conversion, including ad‑to‑LP optimisation
- Ability to generate compelling ad concepts and guide creative assets with design teams
- Good‑to‑have: background in mattress, furniture, or home goods; experience with programmatic channels and TikTok Ads; familiarity with automated ad creation tools and DCO; video content optimisation; Meta Shopping and social commerce integrations
The Puffy DNA
We are restless, hungry, and rapid‑paced, driven by an unwavering belief that we can outperform any competitor regardless of size. We value ownership, urgency, excellence, AI‑first thinking, and a go‑all‑in attitude.
Other Benefits
- Monthly performance bonuses up to 25% of monthly salary
- Comprehensive medical, dental, and vision insurance for US‑based employees
- Health insurance stipend for international employees
- Generous PTO and public holidays (based on location)
- AI‑first organization with access to an AI‑native tool stack
Ready to Shape Your Story?
Take the first step: click “Apply” and bring your strategic insights to a place where they won’t plateau.
Job Details
- Industries: Retail, Mattress and Blinds Manufacturing, Furniture and Home Furnishings Manufacturing
- Location: Remote
- Referrals may increase your chances of interviewing by 2x
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