OverviewCRM & Loyalty Manager (12 Month FTC) role at Showpo.
Lead the strategy and execution of customer lifecycle marketing programs to drive retention, loyalty and revenue growth across multiple markets.ResponsibilitiesLead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK markets with a focus on retention, new customer onboarding, loyalty, and personalised journeysOwn the Klaviyo platform post-migration, leading all email, app push and SMS automated lifecycle flows, segmentation, testing and reportingBuild and maintain a robust customer segmentation strategy using first-party and behavioural data to deliver personalised experiences across lifecycle stagesPartner with Paid Media, Trading, Tech, Data and Creative teams to align CRM strategy with broader performance, promotions and content prioritiesManage and optimise Showpo's loyalty program (market-specific across AU, NZ, US, EU/UK)Drive personalised customer journeys across Showpo's website, cart and checkout stages using NostoOwn reporting on CRM & loyalty KPIs: open/click rates, deliverability, churn, CLTV, repeat purchase and loyalty redemptionLead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequencyCoach and lead a CRM Specialist and EDM builder (offshore)Qualifications4+ years experience in CRM, Lifecycle or Email Marketing roles (retail/eCommerce)Proficiency in Klaviyo, email automation platforms, and customer segmentationStrong analytical skills with ability to interpret data and translate insights into actionable strategiesExperience with A/B testing methodologies and campaign optimisationA collaborative problem solver who thrives in a fast paced environmentWhat's in it for you?
Hybrid office environment 2/3 days per week in office50% staff discount, monthly staff sample sales, dog-friendly officeFree 24/7 GP access through Updoc employee healthcare benefitShowpo paid healthcare benefits when you need itFinancial advice and discounts through Commbank Workplace Banking ProgramDevelopment plan and opportunities to make real impactBrekkie bar, EAP mental health support, Showpo Coffee ClubPaid parental leaveEndometriosis friendly workplace accreditationWhat matters to us is creating a diverse, inclusive environment where everyone can belong and be their authentic selves.
We are committed to learning and taking positive action to back up these words.CompanyAbout Showpo: Australian-owned, global, social media-led ecommerce brand redefining fashion retail for the new generation.
Established in Sydney in 2010, Showpo is a global fashion destination and one of Australia's homegrown success stories.
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