SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Drive a Global Brand. Shape the Future of Golf.
The Opportunity
As a Sales Representative, you will take ownership of a defined territory and be accountable for delivering commercially sound, sustainable growth. You'll partner closely with retail customers, execute seasonal go‐to‐market plans and represent the brand with credibility in‐market.
What You'll Be Doing
You will manage and grow your territory through disciplined execution, strong customer relationships and sharp commercial focus. Expect a blend of strategic planning and hands‐on in‐store delivery. Your duties will consist of:
Meet or exceed assigned sales and margin goals within your territory
Identify growth opportunities and implement strategies to capture incremental business
Monitor performance against targets and adjust plans as needed
Execute Sales Cycle & Build Customer Relationships
Implement a structured weekly/monthly call cycle in collaboration with the Golf Director
Develop strong commercial relationships to drive market share and maximise at‐once sales
Provide timely and accurate reporting on customer interactions and outcomes
Drive pre‐book orders aligned with seasonal growth targets during GTM processes
Present new product lines and marketing programs effectively to accounts
Collaborate with internal teams to ensure smooth execution of seasonal launches
Agree on KPIs and sell‐through targets with accounts and monitor progress regularly
Implement visual merchandising standards to optimise product presentation and store impact
Ensure timely replenishment and conversion of orders to maintain stock availability
Deliver Training & Enhance Customer Engagement
* Conduct in‐store training sessions to improve product knowledge among retail staff
* Support demo days and consumer engagement events with the Golf Director and fitting representative
* Act as a brand ambassador, promoting COBRA PUMA Golf products and technologies
What Success Looks Like
Success is measured by consistent commercial performance and disciplined in‐market execution that elevates the brand and deepens customer partnerships.
Sales and margin targets achieved across the territory
Seasonal pre‐book order conversion aligned to growth priorities
High‐quality customer engagement and call cycle compliance
Strong sell‐through supported by best‐in‐class visual merchandising
What You'll Bring
You combine proven sales capability with commercial acumen and a genuine passion for golf. You're organised, influential and confident representing a global performance brand in a field‐based role.
Education & Experience
Bachelor's degree in Business, Marketing, Sports Management or related field (preferred)
2–3 years of sales experience in sporting goods, golf or apparel
Track record of achieving sales targets and managing a territory effectively
Industry Knowledge
Understanding of golf industry trends, equipment and retail dynamics
Familiarity with seasonal go‐to‐market processes and merchandising best practices
Strong negotiation and influencing skills
Excellent communication and presentation abilities
Highly organised with strong time management and planning skills
Proficiency in Microsoft Office and CRM systems
Personal Attributes
Self‐motivated and results‐driven with a proactive mindset
Able to work independently while collaborating effectively with internal teams
Willingness and ability to travel extensively for a field‐based role
Passion for golf and sport, with a commitment to representing the brand professionally
Why Join COBRA PUMA Golf
Work with a globally recognised, performance‐driven brand. Build a genuine career in sport, contribute to category growth and bring premium products to life in‐market. Competitive salary, tools of trade and performance incentives included, with opportunities to develop within a global organisation that values innovation, individuality and bold thinking.
Ready to apply?
Submit your application and help drive the next chapter of COBRA PUMA Golf in Australia.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
There\'s sport to do and sport to experience all around in Melbourne! Bring in your dedication and fun-loving attitude, and we\'re good to go.
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