About Brand Gold Coast
TheGold Coast’s reputation is one of its most valuable assets. Australians and visitors from around the world know us for our beaches, events, and theme parks. What is the broader story we tell about our city as a place to live, work, invest, study, and visit? And what is the plan to bring it all together? This is an exciting time to join Brand Gold Coast in its start-up phase as we work with 750,000 partners to build a unifying cultural expression and strategy – our place brand.
Brand Gold Coast is the central placebranding entity that provides guidance to all Council owned entities and community to establish and maintain a unified Gold Coast identity. Our mission is to use the Gold Coast brand to help everyone build everything.
About the role
The Manager of Partnerships and Operations will work with the Brand Gold Coast team to create, administer, and sell a brand partnership program to the Gold Coast community. Who are our brand partners? They are businesspeople, artists, social entrepreneurs, storytellers, and staff of Gold Coast Council and our partner entities.
The responsibilities of this role will also include working closely with the Head of Brand Development and Operations on governance, administration, and brand projects.
Key responsibilities
- Co-create, manage, and grow the Brand Gold Coast partnership program.
- Organise and manage workshops and partner events.
- Invite Gold Coasters to join as brand partners, communicating the value of the program.
- Seek opportunities to market Brand Gold Coast services to Gold Coasters.
- Work with the Manager of Digital Storytelling on the GoldCoaster brand mark program.
- Explore opportunities to create and launch brand projects.
- Manage the brand partnerships budget.
- Explore ways to turn partnership opportunities into brand projects for the benefits of Gold Coasters.
- Learn and manage Brand Gold Coast governance and administration functions.
- Participate meaningfully in strategic and corporate planning.
- Have fun at work.
About you
You are energetic, empathetic, curious and proactive. You enjoy meeting place of public service and customer service and see helping as winning. You thrive in a start-up environment and a small team, and you are curious about the field of place-branding. While you are deeply passionate about what you do, and highly skilled, you don’t take yourself too seriously. You understand the importance of effective governance and administration, and you are comfortable with finance and budget management. You like to organise events and gatherings. You are eager to step in and help, and to learn what you don’t already know.
You will also have tertiary qualifications (or equivalent) in marketing, communications, law, or business administration.
How to apply
If this chance excites you and you want to be part of building the Gold Coast brand, please submit your resume and a cover letter outlining why you would be a good fit for the role directly via SEEK by 9am Monday 24 November.
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