Do you have experience running regional and field marketing programmes for a diagnostic, life science or healthcare organisation? Do you bring direct knowledge of territories and personas across APAC? If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing Team as our Field Marketing Manager for APAC, and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.
Our mission: We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.
Your mission
Working in collaboration with the local sales team, you will be responsible for defining and executing the regional marketing strategy across APAC.
The value you add
- Convert customer and marketing insight into core marketing briefs, and develop strategic marketing plans that drive successful lead generation across APAC
- Work closely with sales to create continuous alignment for business strategy, establishing relevant marketing tactics to help the same team reach their target, and drive organisational revenue growth
- Identify, coordinate and attend regionalised events for Diagnostics institutions, defining key messages and visual identity within the region
- Ensuring that regional marketing plans and all activities support global marketing objectives, and are aligned with the company's growth targets and brand standard
Requirements
- 5+ Years integrated marketing experience in a similar field or regional marketing role, including events
- Industry knowledge within a healthcare-related sector (ideally Clinical Diagnostics or similar)
- Experience defining regional marketing strategies for APAC, and creating marketing campaigns tailored for personas within healthcare
- Excellent understand of the lead generation cycle, with a solid awareness of conversions and activity funnels (I.e. NQLs, SQLs, Revenue Pipeline)
- Broader knowledge of digital marketing channels, SEO activities and marketing analytics highly valuable
Advantages
- World's most innovative companies (Top 10)
- World's smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup
- Top 10 European biotechs startup to watch
- Top 25 East-Coast Biotech to watch
Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us.
Starting Date: ASAP
Location: Singapore OR Aus (Vic, Pref; NSW possible)
Contract: Permanent, Field based
#J-18808-Ljbffr