KEY RESPONSIBILITIES
Wholesale
1. Oversee all aspects of the Wholesale and Corporate Gift Division for the brand
2. Coordinate channel activities with regional internal departments ( PR, Marketing, After Sales, supply chain and Richemont Shared Service departments) in order to synergize the needs of all departments in achieving common corporate objectives
3. Propose and implement the strategy, to achieve annual sales objectives
4. Operate in close collaboration with Retail Manager to ensure wholesale alignment with retail.
External Boutiques
5. Special attention to External Boutiques (franchises). These boutiques have to have the same look and feel as internal. Therefore a very close collaboration with the retail department is a must
6. Implement Product Assortment / sell out orientation / visual merchandising
7. Team management recommendation
8. Continuous training
9. Benchmarking retail KPI
10. Annual sell out budgeting
11. Communication plan agreed with franchisee and within brand guidelines.
Sales & Marketing strategy
12. Establishes and implements local sales and distribution strategy in-line with budget
13. To promote the Brand and strengthen the positioning in the region.
14. Propose and monitor local sales initiatives and programs, proposes the sales and product launch strategy
15. Create and host appropriate events, representing the Brand in wholesale
Range Monitoring
16. Propose assortment strategy/ product range of the line and ensure its coherence, initiate sales proposals and taking corrective initiatives for slow performance if necessary
17. Validate sales estimates & follow-up on stock management w/ Brand Operations and ensure the financial performance of the range/propose action plans, when necessary
Budget & Sales Operations
18. Propose and implement an annual budget
19. To ensure prompt sales collection and credit review. Propose and implement credit reviews for the managements approval
20. Close monitoring and reporting of sales results of the trade
21. Accountable for the planning and monitoring of sales expense as per Budget guidelines
22. Collaboration with legal department in establishing the sales and distribution agreement
23. Responsible for external correspondences in co-relation to WS & CG business
Financial Objectives
24. Achieve sales objectives (sell-in) set by the management and yearly sell-out targets
25. Improve margin objectives year after year, by reviewing, determining & validating actions to be taken on sales and trade inventory level (“de-stocking” strategy if need be)
26. Propose & monitor development & tooling budgets, monitor & control discount rate levels (charity sales, in-store product discount, product promotions)
Training
27. Ensure comprehensive brand and product training throughout the distribution network, both in-class and in the POS
Visual Merchandising
28. Optimize visibility of the brand by making sure corporate guidelines are strictly followed, and by negotiating extra visibility when possible
29. Coordinate implementation of trade animations in POS (windows, podiums)
Analysis, Planning and Reporting
30. Monthly analysis of the performance of each POS (sell-in/sell-out/stock level/product mix)
31. POS reports after each market visit including monitoring of competition (visibility, ranking, trend, marketing activities, incentives…)
32. Sales forecasts for the region (in coordination with Marketing/Operations) on a yearly basis
33. Assist Brand Manager on the strategy & budget for the markets covered
Reports
34. Annual Budget plans
35. Annual sales, merchandising and visibility plans
36. Annual credit review
37. Product plans/ allocation and distribution plans
38. Monthly and quarterly sales estimates
39. Monthly Sales reporting – includes inventory monitoring reports
40. Competitors report – monthly and quarterly
41. Sales analysis – trade and internal product sales and development
42. Sales trend by product/launch collections
OTHER SKILLS
43. minimum 3/5 years Sales and management experience in Retail and Wholesale
44. account management
45. Management, leadership, mentoring, business, accounting and reporting skills
46. Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels.
47. SAP knowledge
48. Microsoft package
49. Retail experience working in the Boutique is compulsory*