* CRM Manager
* Scaling Apparel & Lifestyle Ecommerce/D2C Brand
* $100,000 - $115,000 + Super
This business is one of Australia's fastest-scaling consumer brands. It's already doing nine figures, still growing hard, and has built a customer base that genuinely shows up - launches sell through, drops get traction, and repeat purchase is strong.
CRM is a core growth lever here, not an afterthought.
There's a large, highly engaged audience across email and SMS, and real headroom to do more with it. The foundations are in place. What's missing is someone who can properly own lifecycle, tighten segmentation, and turn automation into a reliable revenue engine.
This role suits someone who likes ecommerce pace, cares about commercial impact, and wants clear ownership rather than layers of sign-off.
What you'll own
You'll be responsible for CRM end to end, from planning through to performance.
That includes building and optimising email and SMS campaigns that drive repeat purchase and retention, owning lifecycle segmentation based on behaviour and value, and developing automation flows across welcome, post-purchase, replenishment, win-back and churn prevention.
You'll run the CRM calendar properly, aligned to ecommerce trading rhythms, launches and promotional periods, not last-minute sends. Testing is part of the job, not a nice-to-have. You'll design and run structured A/B tests, apply the learnings, and improve performance over time.
You'll work closely with ecommerce, brand and creative teams to brief campaigns that convert, and with platform partners to get more out of the tech stack. Performance is tracked closely and shared openly, with CRM expected to contribute meaningfully to revenue.
What they're looking for
They're looking for someone hands-on who has worked in ecommerce, retail, or another high-volume D2C environment where CRM supports trading, not just communications.
You'll need solid experience building lifecycle flows and automation, confidence working with large databases (200k+ contacts), and a strong grasp of segmentation and behavioural triggers.
Experience with Klaviyo or a similar platform is important.
Commercial thinking matters. You should understand how CRM drives growth, how to prioritise what to test, and how to balance campaigns with automation. You'll also need to be comfortable working in a lean, fast-moving team where collaboration and momentum matter.
What success looks like
Within the first 6 to 12 months, CRM is more proactive, not reactive. Flow revenue is growing and becoming a bigger contributor outside peak sale periods. The calendar is planned ahead, segmentation is sharper, and post-purchase engagement is stronger, lifting reviews and repeat behaviour. The CRM channel feels tighter, smarter, and more closely aligned to how customers actually behave.
Why this role?
This is a chance to own CRM in a business that's already proven, still scaling, and serious about doing things properly. You'll have autonomy, visibility, and the opportunity to make changes that actually move the needle.
If you want responsibility, pace, and a role where CRM genuinely matters, this one is worth a look.