About the team: Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand’s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network. We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. Marketing Analytics team within Accenture Song ANZ supports data-driven decision-making for marketing campaigns and customer engagement. We specialise in research, analytics, and reporting to optimise performance across channels. About the role: Market research: competitive analysis, segmentation, positioning Data analytics: SQL, Excel, data visualization (Tableau/Power BI) Metrics and analytics: KPIs, ROI, funnel attribution, A/B testing Campaign execution: digital ads, email, social media, content strategy consumer insights: survey design, focus groups, voice of customer Reporting: dashboards, storytelling, executive summaries Tools: Google Analytics, CRM (HubSpot/Salesforce), marketing automation Basic statistics: hypothesis testing, sampling, regression basics Project management: timelines, collaboration, stakeholder alignment Communication: clear written/verbal briefs, stakeholder briefings Qualifications minimum of 5 years in marketing analytics/effectiveness/measurement strategy within agency/consulting or enterprise marketing teams. Demonstrated experience building KPI frameworks, attribution (MMM/MTA), and experimentation programs at scale. Hands‑on proficiency in SQL, Excel and data visualisation (Tableau or Power BI); familiarity with cloud data warehouses a plus. Practical knowledge of media mix optimisation, budget pacing, and creative/audience testing. Experience with common analytics/martech platforms (Adobe/Google analytics stacks, Salesforce Marketing Cloud/Braze, tag management). Exceptional communication skills—concise executive storytelling; ability to create clear briefs and influence cross‑functional teams. Strong project management: building plans with timelines/milestones, risk tracking, and ownership of deliverables. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com Equal Employment Opportunity Statement for Australia: At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work. As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences. These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry. We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination. If you require adjustments to the recruitment process or have a preferred communication method, please email exectalent@accenture.com and cite the relevant Job Number, or contact us on 61 2 9005 5000. Learn how Accenture protects your personal data and know your rights in relation to your personal data. Read more about our Privacy Statement