ABOUT SHOES & SOX
Since 1987 Shoes & Sox has been the go-to destination for all types of kids shoes, trusted to expertly fit kids feet. Our mission is to get every baby, toddler and kid (big and little) in Australia into shoes that fit their feet as well as their adventures, their personality, and their family, perfectly.
ROLE IN A NUTSHELL
Join Shoes & Sox as our Marketing Manager and lead the charge in growing Australia's largest kids footwear brand. Based in Alexandria, you'll drive omnichannel marketing activity, brand expansion, content strategy, and campaign delivery. Reporting into the Group Marketing Centre of Excellence and working closely with the Shoes & Sox GM, this is a unique opportunity to blend strategic thinking with hands-on execution in a brand that's passionate about service and fit.
WHAT YOU'LL BE DOING
* Develop and execute the annual marketing calendar and go-to-market strategy
* Lead integrated campaigns across digital, social, loyalty, influencer, and in-store channels
* Oversee content and communications strategy across all touchpoints
* Manage the content critical path and creative workflow
* Collaborate with internal teams to deliver consistent brand experiences
* Analyse campaign performance and use insights to guide marketing direction
* Build and manage the marketing budget
* Lead and develop a small marketing team
* Partner with community organisations on key initiatives and events
* Champion brand consistency across storytelling, creative, and messaging
ABOUT YOU
* 5+ years' experience in a similar role, ideally in omnichannel retail marketing
* Tertiary qualifications in marketing, communications, or business
* Strong commercial acumen with proven campaign success and data-led decision making
* Skilled stakeholder manager with cross-functional experience
* Creative and customer-centric, with a clear understanding of brand strategy
* Experienced in content planning, budgeting, and media scheduling
* Excellent communicator, highly organised, and detail-oriented
* Confident managing loyalty, email, and social media growth initiatives
JUST SOME PERKS WE OFFER
* Pet-friendly workspace – Yes, your furry friend can join you at work
* Generous discounts – Up to 50% off top brands like Reebok, Superdry, and Elka Collective
* Exclusive LK Group discounts – Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more
* Access to sample sales – Exclusive to Brand Collective team members only.
* Leave when it matters – Paid parental leave, volunteer leave & purchased leave options.
* Novated leasing – Drive your dream car with ease.
* Loyalty rewards – We celebrate your milestones with generous service awards
* Well-being matters – Free access to Mental Health Professionals through our Employee Assistance Program.
READY TO MAKE AN IMPACT?
Bring your creativity, strategic thinking, and passion for brand to a role where you'll shape the future of Australia's leading kids' footwear retailer.
ABOUT BRAND COLLECTIVE
Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life
At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
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