Project Marketing Manager Role
We are seeking a highly skilled and experienced Project Marketing Manager to join our dynamic team in Melbourne. As a key member of our marketing department, you will play a pivotal role in driving the positioning, promotion, and performance of our luxury developments across residential, hospitality, and commercial projects.
Key Responsibilities:
* Develop and execute project marketing strategies in collaboration with internal and external stakeholders
* Create, implement, and monitor marketing plans across digital, print, and event channels
* Oversee the production of marketing collateral, including brochures, videos, email campaigns, social content, presentations, and sales tools
* Assist with high-impact launch events, VIP previews, display suite activations, and stakeholder functions
* Manage agency relationships and media bookings to ensure timely delivery of assets
* Conduct market research and competitor analysis to inform strategy
* Own and manage project marketing budgets and invoices, ensuring alignment to forecast
* Track performance of marketing initiatives and provide reporting and insights to key stakeholders
* Work closely with Sales, Development, and Creative teams to ensure seamless project delivery and consistent brand messaging
* Maintain strong communication with project stakeholders throughout the lifecycle
Requirements:
* Tertiary qualifications in Marketing, Business, or Public Relations
* Proven experience in property development marketing, including launches
* Strong project management skills and ability to meet deadlines under pressure
* Excellent written and verbal communication, negotiation, and interpersonal skills
* Highly organised with exceptional attention to detail
* Data-literate, with an ability to analyse insights and performance metrics
* Creative thinker and natural problem-solver
* Committed to continuous learning, high performance, and quality outcomes
* Positive, proactive team player with a 'can-do' attitude
Why Choose This Opportunity?
* Be part of a high-performing team delivering landmark luxury developments
* Drive the marketing of a record-breaking project with national attention
* Creative freedom and the opportunity to influence an evolving brand
* Competitive salary and career development opportunities
* Offices in Melbourne, with inspiring design and premium facilities
* Be recognised and celebrated for the impact you make