ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
As the Sparkling Flavours Category Lead for Australia, you will focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth
Global Brands – working in partnership with Global Category Lead (GCL) and OU Category Lead: Sprite & Fanta & Schweppes
Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights Recommends 3-year country projects and 2-year IMX campaigns to Australia Marketing LeadFor local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle Defines brand calendar at market level, allocating OU-controlled DME to activity types
Local And Regional Brands
Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways Recommends 3-year innovation projects and 2-year IMX campaigns to Australia Marketing Lead IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle Defines brand calendar at market level, allocating DME to creation & activity types Supports the development of channels and in-store execution plans, supporting bottling partners and customers Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction
Experience & Critical Requirements
Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownershipWorked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategyLed scaled, complex, cross-functional and cross-geographical teams and projectsLed and developed teams directlyAdvanced business and Commercial acumenBehaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.
Communication Focus
Strong analytical and problem-solving skills; influential skills with senior executivesAbility to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contextsAbility to navigate complex challenges & linkages and articulate into plans to drive results Ability to inspire through the power of our marketing and brands
Skills
Social Media; Digital Advertising; Key Performance Indicators (KPI); Category Management; Branding; Demand Generation; Quantitative Research; Channels Strategy; Marketing Strategies; Market Segmentation; Customer Insights; Qualitative Research; Microsoft Office; Strategy Development; Commercialization Strategies
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.