At LocalAgentFinder, our purpose is simple: we help Australians make confident property decisions by connecting them with the right real estate agents. We do this by combining deep market insights, trusted data and technology that empowers homeowners at one of the most important moments of their lives.
As Head of Search Marketing, your mission is to scale and optimise our search ecosystem to drive sustainable, high-quality growth. You'll bring our SEM capability in-house, embed best-practice execution frameworks, and ensure our SEO and paid search channels work together to capture the right audience at the right price.
This role plays a critical part in LocalAgentFinder's next phase of growth. Your work will directly influence market share, commercial performance, and how effectively we reach and convert homeowners across Australia.
What You Will Do
In this role, you'll take ownership of search performance end-to-end, balancing strategic leadership with hands-on execution. Specifically, you will:
* Lead the transition of SEM from agency-managed to internally operated, ensuring operational excellence across multi-million-dollar accounts.
* Own and scale LAF's SEM and SEO strategy to drive efficient growth and increased market share.
* Manage and be accountable for SEM budgets, performance outcomes and overall Google and Bing account health.
* Develop and continuously evolve our search blueprint, including highly converting landing pages and CRO initiatives.
* Partner closely with internal teams, including Marketing, Product, AI and Commercial, to deliver aligned growth outcomes.
* Co-deliver new AI-driven capabilities as they relate to SEM and SEO performance.
* Build and embed a structured test-and-learn environment that enables rapid experimentation while managing risk.
* Provide clear ROI reporting and performance insights to senior stakeholders, linking marketing outcomes to commercial impact.
* Identify capability gaps and drive solutions that lift performance, innovation and scalability.
* Maintain strong external relationships with platforms and industry partners (Google, Bing, agencies) to stay ahead of trends, betas and best practice.
About You
This role is ideal for a strategic thinker who enjoys getting into the detail and driving meaningful outcomes through data and execution. We're looking for someone who is:
* An experienced digital marketer with 6+ years in search marketing within a high-growth environment.
* Equally comfortable setting strategy and rolling up your sleeves to execute when needed.
* Proven in building, scaling and optimising high-performing SEM and SEO programs.
* Highly analytical, with strong data literacy and the ability to translate insights into decisions.
* Confident managing budgets, performance targets and complex stakeholder relationships.
* Curious and forward-thinking, with a strong understanding of the evolving digital and search landscape.
* Experienced in working cross-functionally and influencing stakeholders at all levels.
* Degree-qualified in a relevant discipline (or equivalent experience).
Key skills for success in this role include:
* Search Engine Marketing (SEM);
* Search Engine Optimisation (SEO);
* Data analytics and performance measurement;
* Digital advertising platforms and programmatic buying; and
Why You Should Join LocalAgentFinder
Culture is central to who we are, and we know our success comes from the people who choose to work here. Here's why you'll love working with us:
* Supportive Culture: Join a collaborative, inclusive team where ideas are welcomed and impact is recognised.
* Career Growth: Work on complex, high-impact challenges with access to learning and industry insights.
* Flexibility: We value balance and trust our people to manage their work in a way that helps them thrive.
* Recognition and Rewards: Performance is recognised and celebrated through meaningful incentives.
* Purpose-Driven Work: Your work will directly help Australians make better property decisions.
Where Are We
You'll find us at 14 St Kilda Rd, St Kilda VIC 3182. We're close to public transport, great cafes, and just a short 15-20 minute walk from the beach.
We receive a high number of applications. While we'd love to speak with everyone, only shortlisted candidates will be contacted. Thank you for your interest in building your career with LocalAgentFinder.
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