Allkinds is redefining beauty for the next generation. We are known for our fun formats, viral limited‐edition drops, must‐have fragrances and sensorial textures.
If you want to work on a brand where creativity actually leads, this is it. We've built serious momentum on TikTok and beyond, with millions of views and a rapidly growing audience. Now we're taking that global.
This isn't a planning or reporting role. It's a creative role – content sits at the centre of everything we do. You'll lead Allkinds' social, shaping the ideas and stories people actually want to watch. You won't just work with creators – you'll be one.
What you'll do
* Build and evolve our content strategy: formats, ideas, series – not just posts
* Create high‐volume content: film, edit, direct, and publish
* Lead creator and influencer activity globally, from idea through to execution
* Drive social‐first launches, moments and campaigns
* Develop and mentor junior team members
* Turn performance into clear next steps (not just reports)
What you bring
* 3–6 years in social, with proven TikTok growth
* Experience working with a lifestyle or beauty brand
* Hands‐on creator: you film, edit and post – not just brief
* Experience building influencer programmes
* Confident on camera and directing talent
* Strong instincts for what will stop the scroll
* Experience mentoring or leading a small team
* You're across culture and trends early
* Must hold a valid Working With Children Check (WWCC)
Benefits
* Up to 40% off the Allkinds product range
* Generous discounts across all Brandbank Group brands, including Seed Heritage, Unison, Commonry & kikki.K.
* Career Development – we're here to support your career goals
* Opportunity to work for a uniquely Australian Retail Group with a global vision
* Employee Referral Programme – be rewarded for referring great new people to our team
* Health and Wellness initiatives with access to Employee Assistance Programme
* Brandbank Day – an additional day's leave to use however you like
* You & Your Mate – bring your furry friend to work
* Sample Sales – exclusive access to product samples at great prices
* Pantry Perks – free breakfast and snacks on‐site
* End‐of‐Trip Facilities – bike stands, showers, towel service and ironing boards for commuters in active ways
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