About Us
A leader in an industry that is among the most exciting and passionate within Australia, the Geelong Cats offers a place of employment like no other. We strive to give our fans, members and customers an experience that is unparalleled. The Cats represent the community of Geelong with pride and we seek people who can assist us to be the team to beat on and off the field.
About the Role
The Geelong Football Club is seeking a passionate and driven Senior Digital Marketing Coordinator to play a key role in shaping and delivering our digital strategy.
This role goes beyond publishing - it is responsible for coordinating and guiding content across digital channels, ensuring everything we produce is fit-for-purpose, channel-specific, and aligned to our brand and audience.
Working within the Marketing & Digital team, you’ll collaborate closely with content creators and internal stakeholders to bring the Club’s story to life in a way that resonates with fans, drives engagement and delivers on commercial objectives.
Key Responsibilities
Social Media Planning & Coordination
* Manage the planning, delivery and performance of the Club’s social media channels
* Guide and direct content development to ensure it is platform-specific and optimised (e.g. Instagram, TikTok, Facebook, X, YouTube, website)
* Develop and maintain digital comms plans that reflect key moments across the season (e.g. match days, announcements, campaigns)
* Ensure alignment between social content and broader digital ecosystem messaging
* Monitor trends and proactively identify opportunities for relevant, engaging social content
Digital Content Direction
* Work with relevant teams to ensure a consistent and cohesive digital experience
* Develop structured content briefs that outline objectives, audience, platform requirements, and success measures
* Guide internal content teams (video, photography, digital) on what needs to be created, for which channel, and why
* Ensure all content is fit-for-purpose, platform-specific, and aligned to brand and campaign priorities
* Collaborate with content creators to refine ideas and ensure outputs meet strategic intent and performance expectations
* Align content planning with key club moments (match days, campaigns, commercial activity) to maximise impact
Campaign Support
* Support the delivery of integrated marketing campaigns across membership, ticketing, community and commercial initiatives
* Ensure social and digital content aligns to campaign objectives and maximises reach and engagement
* Coordinate timelines, assets, and publishing schedules across channels
Analytics & Optimisation
* Monitor social and digital performance metrics and sentiment
* Provide insights and recommendations to improve content effectiveness
* Continuously refine digital approach based on performance, audience behaviour, and platform trends
About You
* 3+ years’ experience in digital marketing, or social media coordination
* Strong understanding of how content should be tailored to different social platforms, with a clear grasp of what works where and why
* Proven ability to plan, guide, and coordinate content development, not just publish it
* Demonstrated experience working with content creators (video, photography, design) to deliver engaging outputs
* Strong creative instincts with an understanding of what drives engagement in sport, entertainment, or consumer brands
* Hands-on capability in content creation is highly regarded
* Experience using social media analytics and reporting tools to inform decision-making
* Highly organised with strong attention to detail and the ability to manage multiple priorities
* Excellent communication skills, with the ability to brief, influence, and collaborate with stakeholders
* A proactive, team-first mindset with the ability to thrive in a fast-paced environment
* Willingness to work flexible hours, including match days and events
Benefits and Culture
Our club guiding principles are the strong beliefs and consistent behaviours of people in our Club, which underpins our inclusive culture. In addition, we offer a range of excellent benefits including; professional development opportunities, wellbeing initiatives, hybrid model of working arrangements, gifted days off, packaging leave options, membership/retail discounts, partnership deals and free onsite parking amongst other things.
How to apply
If this sounds like you, please submit your application by clicking APPLY NOW.
The Geelong Football Club is a welcoming place where we seek to engage respectfully with people with diverse experiences and backgrounds. All applications are gratefully received, and applicants will be considered on their ability to do the job and alignment to our Club guiding principles. In order to comply with mandatory Child Safety Standards, all employment is subject to a valid and current Police Check and Working with Children Check.
The Geelong Football Club is committed to providing a safe and friendly environment where the safety and wellbeing of all children and young people involved in our programs, services, activities, events and the broader Cats community, will always be our first priority