The Digital Marketing Coordinator will be responsible for the planning, execution and evaluation of digital marketing campaigns and activities across various digital channels and platforms to support the strategic objectives of NNSWF.
The role will involve collaborating with other members of the Communications, Media & Marketing team, as well as internal stakeholders and external partners, to ensure the delivery of effective and engaging digital content and communications to target audiences.
What will you be doing as Digital Marketing Coordinator:
• Plan and implement digital marketing campaigns and activities for NNSWF, including NNSWF social media channels, premier competitions social media channels, website updates, email and SMS marketing campaigns and digital copywriting.
• Collaborate with other members of the Communications, Media & Marketing team, as well as internal clients and external stakeholders, to develop and deliver engaging digital content and communications that align with NNSWF's brand, values and strategic objectives.
• Monitor and report on the performance of digital marketing campaigns and activities, using relevant analytics tools and metrics and adjust tactics as required to optimise outcomes.
• Manage the community football digital program, including developing and delivering digital content and communications to support the participation, development and retention of grassroots football players, coaches, referees and volunteers.
• Support the production of digital content for NNSWF events including live streaming, video highlights, social media coverage and photography.
About you:
• Demonstrated experience in planning, executing and evaluating digital marketing campaigns and activities across various channels and platforms, including social media, email and SMS marketing, website content management and digital copywriting.
• Strong knowledge of and interest in football and the ability to apply this knowledge to the development of engaging digital content and communications for various target audiences.
• High level of proficiency in using relevant digital marketing tools and platforms, such as Google Analytics, social media management software, email marketing software, content management systems and graphic design software.
• Excellent communication skills, including the ability to write clear and engaging digital content, collaborate effectively with team members and stakeholders and present ideas and results in a professional manner.
• Strong attention to detail and project management skills, with the ability to manage multiple priorities and deliverables in a fast-paced and dynamic environment.
Major Interactions:
• General Manager Communications, Media and Marketing
• Marketing and Sponsorship Manager
How will your success be measured?
• Effective and engaging digital marketing campaigns and activities that align with NNSWF's brand, values and strategic objectives and generate positive feedback and engagement from target audiences.
• Improved digital marketing metrics such as website traffic, social media engagement, email and SMS open and click rates and conversion rates.
• Efficient and timely delivery of digital content and communications to support NNSWF events and initiatives.
• Positive feedback from internal clients and external stakeholders on the quality and effectiveness of digital marketing activities.
• Contribution to the achievement of NNSWF's overall strategic objectives.
The Fine Print:
• Some weekend work overseeing significant programs, services and events.
• After hours work as required in addressing key communications, media and marketing issues which may arise.
• Some interstate/international travel may be required.
Benefits of Working at Northern NSW Football:
Northern NSW Football values our awesome employees and has their well-being and a healthy work-life balance front of mind.We are proud to provide employees with:
• Access to a comprehensive Employee Assistance Program;
• Flexible working environments.
• Regular staff professional development and training.
• Regular staff social activities to help connect with your teammates.
• Access to company vehicles for work-related travel.
• Regular performance reviews to help you achieve success.
• Opportunities to watch and be involved in some of our region’s biggest football events.
Our Commitment to Diversity:
At Northern NSW Football we respect and celebrate the power of diversity. We strive to ensure our workforce reflects the diversity of our football family and harness the unique talents, perspectives and experiences of our staff and our communities that we work and play in.
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