Fraser Coast Tourism & Events Ltd – Hervey Bay QLD
Fraser Coast Tourism & Events Ltd (FCTE)
Location: Hervey Bay / Fraser Coast, QLD
Full-time | Marketing & Communications | Tourism / Events Sector
Fraser Coast Tourism & Events Ltd – Digital Marketing Specialist
Take the lead on digital campaigns, website management, SEO, socials and analytics for one of Queensland's most exciting tourism regions.
A creative role in a fun environment for someone who loves digital, data and storytelling.
Fraser Coast Tourism & Events Ltd, one of Queensland's leading destination marketing organisations, is seeking a Digital Marketing Specialist to elevate the region's digital presence and promote some of Australia's premier tourism experiences.
Reporting to the Destination Marketing Manager, you will lead the planning, execution and ongoing enhancement of FCTE's digital strategy.
This includes oversight of the organisation's digital assets and channels, contributing to marketing programs, promotional initiatives, corporate communications, media engagement, and tourism and event development.
You will take the lead in managing the destination website visitfrasercoast.com, executing digital campaigns and championing innovative initiatives that grow engagement and online visibility for the region.
Opportunities for you to make a difference:
* Leading and managing FCTE's digital platforms, including the destination website and social media channels.
* Planning, implementing and optimising digital marketing campaigns across SEO, Google Ads, PPC and email marketing.
* Analysing digital performance using Google Analytics, Tag Manager and other reporting tools to demonstrate impact.
* Supporting marketing programs, corporate communications, media engagement and event promotion.
* Collaborating with internal teams, stakeholders and tourism partners to deliver integrated marketing outcomes.
Your experience:
* Previous roles in digital marketing, ideally within an agency or destination marketing environment.
* Proficiency in WordPress, SEO, Google Ads, PPC platforms and analytics tools.
* Communication and stakeholder management skills, with examples of collaboration experience.
* Tertiary qualifications in marketing, communications or a related field are highly regarded.
* A track record of delivering measurable results and driving engagement through innovative digital initiatives.
Why Join Us:
This role offers the chance to make a real difference in a dynamic industry, promoting the Fraser Coast – Australia's premier marine and nature-based experience destination. You'll work with a passionate team dedicated to telling the region's extraordinary stories and delivering campaigns that inspire visitation and engagement. We offer flexible hybrid days, professional development, participation in industry events and familiarisation tours with the region's multiple tourism experiences for media and PR opportunities.
If you're ready to leave your mark and take your digital career to the next level, we want to hear from you.
Please apply to: ***@fcte.com.au
Applications close Friday 19 December 2025
ABOUT FCTE
Fraser Coast Tourism & Events Ltd is a not-for-profit destination marketing and events company with offices in Hervey Bay and Maryborough, charged with growing the tourism economy through product development and marketing, engaging with domestic and international consumers, trade suppliers, media outlets and businesses. We work with more than 130 local business partners, including tour operators, accommodation providers, restaurants, attractions, hire and charter suppliers and retail businesses. We are one of 13 Regional Tourism Organisations in Queensland and partner with Tourism & Events Queensland and the Fraser Coast Regional Council.
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