Product Design Lead – AI Assistant & Conversational UX (Bangkok – Based, Relocation Provided)
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Product Design Lead – AI Assistant & Conversational UX (Bangkok – Based, Relocation Provided)
role at Agoda
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
This role is Bangkok-based, relocation provided.
The Role
We're looking for a Product Design Lead to join our AI Assistant team and shape the future of conversational travel experiences. This hybrid role blends hands-on product design with light team leadership, managing a small group of 2–3 designers. You'll lead the UX strategy for AI-powered interactions like smart chat, trip planning, support automation, and contextual travel recommendations. You'll also mentor designers, collaborate closely with product and engineering, and help evolve our design culture across the organization.
What You'll Do
Lead the end-to-end design of AI and chat-based experiences across web and app
Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces
Create prototypes and flows that balance clarity, trust, and speed for users
Drive UX and visual design quality within your scope, while aligning with Agoda's broader vision
Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers to shape what we build and how we build it
Use data-driven insights, research, and industry best practices to align on design direction
Leadership & People
Manage and mentor a small team of 2–3 designers, focusing on growth and creativity
Provide regular feedback, run critiques, and support career development
Help scale design culture, systems, and quality through org-wide design initiatives
Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering
What You'll Bring
7+ years of experience in product or interaction design, with proven hands-on craft
Experience designing for conversational interfaces, chatbots, or AI-powered systems
A strong portfolio showing user-centered thinking and high-quality execution
Ability to simplify complexity through clear information architecture and interaction flows
Experience leading design discussions and collaborating cross-functionally
Mentorship or light people management experience is a plus
Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus
A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams
Bonus Points
Background in voice UX, multimodal interfaces, or customer support tools
Experience with localisation and designing for multilingual audiences
Familiarity with personalisation engines or recommendation systems
Prior experience in travel, e-commerce, or large-scale B2C platforms
Why This Role
This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You'll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda's ecosystem, from search to support to inspiration. Join us to help build the next generation of AI-powered travel experiences.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics. We will keep your application on file for future vacancies unless you ask us to remove it. For details, please read our privacy policy.
Disclaimer
We do not accept unsolicited third-party or agency submissions. If we receive such submissions, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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