Fitness and Lifestyle Group (FLG) is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people's lives through innovative and diversified fitness, health and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.
Our portfolio of globally recognised brands includes Fitness First Australia, Barry's Bootcamp, Goodlife Health Clubs Australia, Jetts, and Zap. With 300+ physical locations across Australia, New Zealand, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.
About the Opportunity
This is a rare opportunity to step into a pivotal leadership role as FLG embarks on a large-scale, multi-national digital transformation.
As Head of Product Delivery, you will shape and deliver the digital experiences that connect millions of customers to our brands. Sitting at the intersection of product, technology, and commercial performance, this role is focused on building and evolving a seamless customer ecosystem that drives acquisition, conversion, and long-term engagement.
Reporting to the Group CTO, you will lead a high-impact portfolio of digital products across mobile, web, and emerging channels. From enhancing how customers discover and join, to embedding AI-driven experiences across sales and service, you will play a key role in modernising the end-to-end customer journey and unlocking new opportunities for growth.
You will lead a team of System and Product Analysts, working closely with an offshore development partner to deliver at pace across a broad range of initiatives. This is a hands-on leadership role where you will stay close to the work, guiding delivery, shaping decisions, and ensuring products are built with both customer and commercial outcomes in mind.
Operating in a fast-moving environment, you will bring clarity, momentum, and strong judgement to evolving priorities, with a clear focus on building experiences that keep our members connected, engaged, and coming back.
Key Responsibilities
* Own and execute the digital roadmap across mobile apps, websites, and ecommerce platforms
* Translate business strategy into digital priorities that drive growth, engagement, and retention
* Lead the development and continuous improvement of customer-facing digital products
* Optimise ecommerce performance across acquisition funnels, checkout, and post-purchase journeys
* Balance speed of delivery with platform scalability, data integrity, and governance
* Establish strong delivery frameworks, prioritisation, and agile ways of working
* Lead internal teams and external partners to deliver high-quality outcomes at pace
* Own digital performance, including conversion, revenue contribution, and platform adoption
* Leverage data and AI insights to continuously improve customer journeys and investment decisions
Skills and Experience
* Senior leadership experience in digital, platform, or technology roles within revenue-driven, customer-centric organisations.
* Proven ownership of digital channels that directly support sales and service outcomes, including apps, websites, and ecommerce.
* Experience implementing AI-driven capabilities across lead management, sales enablement, or service operations
* Strong background in sales pipeline management, revenue operations, and commercial systems enablement.
* Experience implementing AI-driven solutions across sales, service, or customer operations.
* Demonstrated ownership of ecommerce, digital acquisition, and conversion platforms.
* Experience delivering modern billing and/or payment solutions
* Strong understanding of data governance, reporting, analytics, and performance management.
* Track record of delivering enterprise-scale transformation programs involving multiple legacy systems.
Personal Attributes
* Commercially focused, pragmatic, and outcomes driven.
* Comfortable operating in complex, fast-moving environments with evolving priorities.
* Equally confident setting strategy and leading hands-on execution.
* Highly accountable, with a strong sense of ownership and integrity.
* Curious about emerging technologies, with a clear focus on business value.
* Collaborative leader who builds trust across technical and commercial teams.
* Resilient, adaptable, and motivated by meaningful, large-scale impact.
In return we offer you
* Complementary all access Goodlife Gym Membership, plus one for a friend
* FLG is committed to promoting a healthy work-life balance. We offer a hybrid work model, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.
* Modern open-plan office with onsite cafe and complimentary barista coffee
* Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program
* Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards
* Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program
* Leading paid parental leave program
* Employee Assistance Program
Our commitment to diversity & inclusion
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.
We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.
Apply Now!
Please click 'Apply' to submit a resume that details your experience, attributes and achievements & a Cover Letter that outlines why you would be a great fit for this position.
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