Creative Strategy & Performance Marketing SpecialistVoomie is one of Australia's fastest-growing wellness brands, created for people with busy brains who want to feel clearer, calmer, sharper, and more in control.
Since launching in ****, we've built a powerhouse community of 100,000+ customers, a passionate in-house creative team, and a rapidly expanding product line across capsules, adult powders, and our upcoming Voomie Jr. kids range, with international expansion on the horizon.With multiple sold-out launches, a deeply engaged audience, and category-defining brand positioning, Voomie is now entering its next phase of growth scaling our creative, performance, and marketing ecosystems to reach an even bigger global community.The OpportunityWe're searching for a Creative Strategy & Performance Specialist who wants to help shape Voomie's next chapter, someone hungry, driven, wildly creative, and ready to jump into one of the fastest-growing brands in Australia.
This is a rare opportunity to join a company in full momentum, where your ideas and your execution directly fuel scale and genuinely change the lives of people with busy brains.In this role, you'll be the one building, editing, creating, testing, and leading the charge.
You'll sit at the intersection of creative direction, paid media strategy, content production, and performance leadership and you'll personally craft the high-converting creative that drives our multi-million-dollar paid ecosystem.You'll turn insights, customer psychology, and data into scroll-stopping, thumb-stopping, high-performing creative.
You'll build testing frameworks, write scripts that convert, film and edit content, lead production, and guide both creators and internal talent while mentoring the team that supports you.This is the role for someone who loves speed, growth, and impact.
Someone who wants to be part of a unicorn brand, working alongside a unicorn team, in an environment where we move fast, think big, learn quickly, and create work that actually matters.If you want a role where you can strategise at a high level AND roll up your sleeves, create world-class ads, build systems from the ground up, and be a core part of something that's scaling at lightning speed, this is your moment.What You'll DoLead Performance Creative StrategyOwn the full creative strategy across Meta, TikTok and emerging channels.Build creative roadmaps, angles, hooks, testing structures and content formats.Turn customer psychology, insights and performance data into high-converting creative concepts.Create & Direct High-Performing ContentWrite scripts, briefs and top-performing concepts.Direct creators, internal talent and production to deliver performance-first content.Film and edit assets (with support from our performance editors) to produce fast, frequent, high-quality ads.Build a Scalable Creative Testing EngineEstablish rapid iteration cycles to combat ad fatigue and unlock scale.Analyse weekly performance data to identify winners, refine variables and guide new creative development.Partner with our Paid Media Specialist to ensure a constant pipeline of new ads aligned to account needs.Collaborate Across Key Creative & Marketing TeamsWork closely with Tarah (Creative Director), Head of Marketing, Paid Media, and Content & Creator Partnerships.Maintain creative consistency across brand, messaging, compliance and campaign goals.Mentor, train and uplift team members in creative testing, direction and data interpretation.Own Creative Operations & SystemsManage asset libraries, creative files, briefs, scripts and performance dashboards.Build workflows and processes that streamline content production and creative iteration.Ensure organisation, quality and clarity across all creative documentation.What Success Looks LikeA clear, reliable performance creative engine with frameworks the whole team followsStrong, consistent pipeline of scroll-stopping ads across Meta & TikTokImproved performance across CTR, thumb-stop rate, conversion rate, CAC and ROASFaster testing cycles with clear insights and documented learningsCreators and internal talent producing better content under your guidanceSmooth, organised creative operations with predictable outputMajor uplift in launch performance and always-on paid efficiencyWhat You'll Bring5+ years of proven experience producing high-performing paid social creative for e-com/DTCStrong understanding of consumer psychology, storytelling and data-led decision makingAdvanced editing skills (CapCut, Premiere Pro, Final Cut or similar)Hands-on experience directing creators, talent or content teamsAbility to create high-volume weekly creative outputs with speed and precisionStrong scriptwriting and creative concepting chopsOrganised, detail-oriented, and confident managing creative ops and systemsComfortable experimenting, failing fast, learning quickly and scaling winnersBonus: Adobe Suite, Canva, leadership or mentoring experienceEnergy, curiosity and a love for building something from the ground upWhy Join Voomie?
We're committed to paying the right person a competitive salary that reflects their experience, impact, and the value they bring to the teamWork with one of the fastest-growing, most creative brands in AustraliaBe part of a tight, high-energy team that genuinely loves working togetherHuge runway of upcoming product launches, campaigns and performance opportunitiesA culture that values creativity, speed, experimentation and funReal ownership and the chance to directly influence multi-million-dollar outcomesSee your creative go live fast — and watched by hundreds of thousands of customersBuild systems, lead testing, and shape the next evolution of Voomie's performance engine
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