My client is a Chinese beverage company. It is currently the 6th largest valued startup company in China, a unicorn, and dubbed as "the rising Coca-Cola company" of China.
Responsibility
* Execute holistic marketing strategies to grow brand awareness and top-of-funnel marketing metrics.
Identify local consumer insights, key consumption occasions and product trends
* Leverage local marketing resources including agencies, vendors and event organizers to deliver high-quality executions
* Build campaign-driven activation roadmap, including experiential marketing such as brand partnerships, pop-ups, and manage relevant partners to execute brand-right campaigns.
Qualifications
* 3+ years of experience in marketing or brand management for FMCG brands, ideally with experience in marketing agencies or late-stage startups.
* Entrepreneur mindset with agility to test, learn, and scale in fast-paced environments
* Team player and creativity is a must