Job Title
Brand Manager
Department
Marketing
Reports To
Senior Brand Manager
Role Summary
The Marketing Brand Manager plays a pivotal role in shaping how the brand shows up in the market, ensuring it is compelling, competitive, and aligned with customer needs. The role exists to strengthen brand relevance and drive commercial performance by transforming insights, trends, and business priorities into meaningful brand experiences. The Brand Manager is accountable for preparing and implementing the marketing plan for the brand/s ensuring it delivers agreed volume, market share, gross profit and marketing profit aligned with the overall marketing critical success drivers.
Accountabilities And Responsibilities
Brand & Commercial Strategy
* Develop annual brand marketing plans that drive growth, strengthen brand equity, and align with commercial and budget targets.
* Manage annual A&P (Advertising & Promotion) budgets, including monthly phasing and ongoing re‐forecasting through the PPR process to ensure financial accuracy.
* Deliver the marketing plan on schedule, ensuring initiatives are executed effectively and contribute to brand and business performance.
* Optimise A&P investment to maximise ROI and improve marketing efficiency.
* Analyse brand performance, market trends, and competitive insights to inform strategy and identify opportunities for growth.
Innovation Leadership
* Lead the development and execution of the three‐year innovation strategy to drive brand relevance and future growth.
* Partner with local and global cross‐functional project teams to ensure innovation and NPD (New Product Development) pipelines land on time and meet market needs.
* Present innovation concepts, business cases, and launch plans clearly to internal and external stakeholders to gain alignment and support.
* Evaluate innovation performance and identify opportunities for optimisation or future iteration.
Brand Communication & Engagement
* Lead the end‐to‐end communication strategy for the brand across Australia and New Zealand to strengthen brand awareness and drive consumer engagement.
* Ensure all brand communications across all channels are aligned with brand positioning and deliver a consistent, distinctive brand experience.
* Drive digital excellence by ensuring brand digital content is current, relevant, and tailored to target audiences.
* Oversee campaign development, creative execution, and media planning to ensure high‐quality, insight‐led brand storytelling.
* Measure the impact of communications and optimise activity to lift effectiveness and brand health.
Skills And Competencies
* Microsoft Office (Excel, PowerPoint, Word): Strong ability to analyse data, build reports, and deliver compelling presentations.
* IRI / Aztec / Quantium: Skilled in using market, shopper, and scan data to identify trends, diagnose performance, and inform strategy.
* Web Management (WordPress): Capable of updating and maintaining brand websites with a focus on accuracy, UX, and SEO basics.
* Google Analytics: Proficient in analysing digital performance, audience behaviour, and campaign effectiveness.
* Data Interpretation: Ability to translate insights into clear commercial implications and strategic recommendations.
* Brand & Communication Skills: Strong capability in managing messaging, creative development, and integrated campaign execution.
* Stakeholder Management: Effective at collaborating with cross‐functional teams and influencing internal/external partners.
* Project & Agency Management: Experience briefing, guiding, and evaluating agency partners to ensure high‐quality delivery.
* Commercial Acumen: Understands financial levers, ROI, and the balance between brand building and commercial outcomes.
* Planning & Prioritisation: Strong organisational skills with the ability to manage multiple initiatives and deadlines.
Qualifications And Experience
* Bachelor's degree in Marketing, Business, Commerce, Communications, or a related discipline.
* 5 years' experience in brand or portfolio management, ideally within FMCG, oral care, beauty or OTC categories
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
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