VP Business Development – APAC Commercial Team
Location: Australia – Sydney area preferred (Melbourne considered)
Company Overview
System1 is a leading global marketing decision‑making platform that helps brands measure and understand whether their marketing works. Using predictive technology, we focus on the human side of data, capturing emotion and human behaviour nuances to power data‑driven decisions. We aim to drive change and rewire behaviours, envisioning a world where our pioneering methodologies are embedded in every marketing decision‑maker’s workflow.
Responsibilities
* Drive business development across Australia and New Zealand through a planned and proactive approach, leveraging strategic marketing technologies and tactics to prospect for new strategic accounts and grow our client base.
* Collaborate with the global partnerships team to execute local partnerships and generate leads through their customer base and thought‑leadership case studies.
* Leverage sales materials to support leads and transition new logo wins into the ‘expand‑client account team’ for future growth.
* Work closely with the SVP of APAC to scale and win new business by fostering a ‘one APAC team’ mentality.
* Create thought‑leadership assets to build System1 and partner visibility in Australia/New Zealand, including working with the global marketing team on media partnerships and hosting industry events.
* Develop local lower‑funnel assets from global research and sales material, identifying any additional data or research needed.
* Drive expansion of the opportunity deal pipeline in CRM/HubSpot and convert inbound and outbound leads.
* Run workshops and insight sessions, supporting pitches with internal resources.
Qualifications & Experience
* Accomplished, self‑motivated, highly experienced business‑development professional exceeding ambitious sales quotas.
* Enterprise/agency seller with ability to map customer needs to research/data solutions.
* Results‑oriented with a bias toward action and a make it happen mindset.
* Excellent relationship builder who establishes trust quickly.
* High performer who achieves outcomes and embraces ownership and results‑based rewards.
* Driven and well‑organised; able to manage multiple tasks and follow up on leads and proposals.
* Challenger mindset—success in environments that value standing out.
* Resourceful, using available data, research and insights to create local market value.
* Determined and strategic, committed to long‑term partnership and social activity.
* Exceptional team player, collaborative with global colleagues in central business functions.
* 5+ years’ experience in business development specific to marketing/advertising/innovation with exposure to strategy, planning, research and communications, scaling and closing deals.
* Proven ability to convert deals within a reporting month and grow revenues across varying sales cycles.
* Strong understanding of data and research role in the marketing/advertising ecosystem.
* Track record of pitching and winning new business proposals and growing a brand or business.
* Collaboration across functions to drive results.
* Knowledge of creative development process and audience insights.
* Experience presenting or pitching directly to marketers and/or agencies.
Benefits
* Competitive salary + commission scheme
* Health, medical and dental insurance
* Flexible hybrid working arrangements
* Educational reimbursement opportunities
* Unlimited interaction with leading thinkers in advertising, innovation and marketing
* Regular socials, including summer and winter parties
* Financial health checks
* Wellbeing resources, including de‑clutter days for personal and professional needs
We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that may be provided to support through the recruitment process and while in post.
Seniority level: Executive
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Wireless Services, Telecommunications, Communications Equipment Manufacturing
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