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Senior copywriter

Melbourne
frank green
Copywriter
Posted: 4 June
Offer description

A Senior Copywriter will lead the creation of high‐quality, insight‐driven copy that captures attention and engages audiences across digital, print, and social media campaigns.

Day to Day Responsibilities

* Develop on‐brand, insight‐driven copy for multi‐channel marketing campaigns, from email marketing to product descriptions
* Write engaging copy for paid and organic social media, display banners, landing pages, packaging, and wholesale communications
* Collaborate with the creative, marketing, and cross‐functional teams to brainstorm campaign ideas and deliver cohesive strategies
* Dive into industry trends, consumer insights, sustainability, and current events to craft timely, strategic messages
* Collaborate with teams to gather post‐campaign performance insights and refine messaging for continuous improvement
* Ensure brand consistency by acting as a key guardian of the brand's tone of voice
* Edit, proofread, and refine copy, ensuring clarity, accuracy, and adherence to brand guidelines
* Validate claims and ensure all messaging is supported by factual evidence and aligns with the company's values
* Manage multiple projects simultaneously, ensuring high quality work is delivered on time

Qualifications

* Strong understanding of how copy fits into broader campaign objectives and marketing goals
* Proven experience writing for digital, print, social media, email, packaging, and more
* Ability to research industry trends, consumer insights, and sustainability topics to inform copy
* Deep understanding of brand tone of voice and how to maintain consistency across all communications
* Natural storyteller with the ability to create engaging, action‐driven content
* Exceptional grammar, punctuation, and proofreading skills, with a keen eye for detail
* Strong interpersonal and communication skills to work effectively with cross‐functional teams
* Experience with tools like Asana, Trello, or Monday.com to manage timelines and deliverables

Benefits

* Dog friendly offices
* Staff discount on frank green products
* Personal learning & development budget
* A real opportunity to have an impact on a global brand
* Celebration birthday day off as paid leave
* Plenty of autonomy and opportunity to grow
* Generous parental leave
* Hybrid work environment
* Fun and inclusive staff events and celebrations
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