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Senior Marketing & Brand Strategist (Australia · Remote)
Amplify a purpose-led brand · Craft compelling narratives · Deliver data-driven growth
About Popcorn Potential
Senior Marketing & Brand Strategist (Australia · Remote)
Amplify a purpose-led brand · Craft compelling narratives · Deliver data-driven growth
About Popcorn Potential
Popcorn Potential is a modern consultancy that helps professionals build careers they love. We champion global mindsets, bold ideas and inclusive growth. As we scale across Australia, we're looking for experienced
Senior Marketing & Brand Strategists
to elevate our digital presence, accelerate demand generation and turn insight into impact.
How You'll Create Value
What Success Looks Like
Brand Strategy & Positioning -
Sharpen value propositions and design an integrated brand story that cuts through on web, social and events.
Digital & Performance Marketing -
Plan, launch and optimise full-funnel campaigns across LinkedIn, Meta, Google Ads, Facebook, Instagram, YouTube and email.
Content Marketing Leadership -
Set the editorial calendar, produce thought-leadership (blogs, video, podcasts, social media ads) and receive and deliver training in ad design and AI tools.
Growth Analytics & Automation -
Track your KPIs with Google Analytics and LinkedIn Campaign Manager. Translate data into actionable experiments, dashboards and ROI reports.
Campaign & Launch Management -
Orchestrate online activities that convert audience interest into qualified leads.
Stakeholder Collaboration -
Coach other executives on brand voice, partner with community leaders and ensure a seamless client journey end-to-end.
What You'll Bring
5+ years
in marketing management, brand strategy, growth or demand-gen roles (HR, recruitment or professional services ideal).
Proven track record scaling
social-first
and
search-first
campaigns, optimising conversion funnels and hitting targets.
Hands-on with
MarTech
stacks: Meta Ads Manager, LinkedIn Campaign Manager, Canva/Adobe, ChatGPT & other AI-powered content tools.
Data-driven storyteller
able to translate analytics into persuasive creative.
Confident communicator who can influence senior leaders and mentor new talent.
Passion for continuous learning, human-centred design and purpose-driven growth.
Why Popcorn Potential
Remote-First Flexibility
– work from anywhere in Australia and take your work travelling with you.
Purpose-Driven Mission
– market programs that truly transform careers and lives.
Performance-Based Rewards
– uncapped earning potential tied to results.
Autonomy & Influence
– own the marketing roadmap and see your strategies go live fast.
Continuous Development
– access to executive coaching, leadership retreats and a global supportive peer community.
Ready to Elevate a Purpose-Led Brand?
Click
Apply"
and tell us how you'll drive brand awareness, lead generation and measurable growth.
Eligibility
: Applicants must hold full working rights in Australia. This opportunity is not suitable for new graduates or students.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Contract
Job function
Job function
Marketing and Sales
Industries
Professional Training and Coaching
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📌 Remote Brand And Marketing Specialist
🏢 Popcorn Potential
📍 Canberra