B2B Campaign Manager
Sydney/Hybrid - Full Time Employee
What You'll Do
You will be the engine behind pipeline growth across our primary verticals. You will work directly with the sales team, support named account campaigns, run HubSpot-native campaign execution, and build the marketing presence we need in key markets, particularly Mining, Oil & Gas North America & Australia.
This role sits between strategy and execution. You are not a channel specialist. You are not a brand person. You are a commercially minded B2B marketer who looks at a pipeline gap and asks what it will take to close it, then builds and runs the campaigns to do it.
You will operate within the CMO Engine, Unleash live's Claude marketing operating system, and will have access to AI tooling built specifically to accelerate research, content deployment, and campaign activation. Comfort with AI tools is not optional. This is an AI-first environment.
Required Skills
* 5+ years in B2B marketing with enterprise deal sizes above $100K. You must have worked in environments where the sales cycle is 6 months or longer and the buying committee involves multiple stakeholders. SaaS growth marketing or consumer-adjacent roles are not the background we need.
* HubSpot Proficiency & Contact Database Ownership. You can build lists, set up sequences, create campaigns, configure tracking, and pull attribution reports without support. Beyond execution, you will own the health of the marketing contact database, actively managing contact limits, auditing and cleaning segment lists, and ensuring every list we run against is targeted, accurate, and commercially relevant. You will suppress dead weight, enrich where gaps exist, and maintain segmentation logic that reflects how we actually sell. If you need a MarTech specialist to run basic campaign infrastructure or a data analyst to tell you your lists are broken, this is not the right role.
* AI-first working habits. You use AI tools daily, not occasionally. You understand how to prompt effectively, how to integrate AI into research and campaign workflows, and how to operate within a governed AI system. Comfort with structured AI tooling, agent-assisted workflows, and Notion-based operating systems is essential.
* Commercial instinct. You look at pipeline data and draw conclusions. You understand why a deal stalls at the introduction stage and what marketing can do about it. You are not a channel executor waiting to be briefed.
Strongly Preferred
* Experience in one or more of Energy, Utilities, Oil and Gas, or Mining. Not required, but the mental models of selling into regulated, asset-intensive infrastructure operators takes time to build.
* Experience with ABM programmes or named account campaign execution. Not the title, the actual work: building target account lists, running multi-touch campaigns against named accounts, tracking account-level engagement, feeding intelligence back to sales.
* Experience operating in a fast-moving, resource-constrained environment where you have had to make judgment calls about where to spend your time rather than working through a fully resourced campaign team.
About Us
We design for a world where machines see.
Unleash live is transforming industries with computer vision and live data analytics. Our platform ingests video and sensor streams, processes them with machine learning, and drives decisions in real time. We build and deploy two products, Orb (Inspections) and Prism (Monitoring), for Tier 1 infrastructure operators in Utilities, Mining/Resources, and Oil & Gas. Our customers include Fortune 50 global companies.
We are an enterprise B2B provider. Our buyers are COOs, VP Operations, and Asset Managers at organisations running critical infrastructure across multiple sites. Our deals are complex, multi-stakeholder, and high value. Our marketing has to match.
Award-Winning Innovation
Award-Winning Innovation
Our commitment to excellence has been recognized on the global stage:
* Forbes 100 to Watch: Named one of the most promising startups in the Asia-Pacific region.
* AFR AI Award (2025): Winner for Productivity & Efficiency in Energy.
* Australian AI Awards: Finalist for AI Innovator in Critical Infrastructure.
Trusted by Global Leaders
We are proud to partner with industry giants to solve complex operational challenges, including:
* Chevron, BHP, and Alcoa
* South32 and Weatherford
* Florida Power & Light, Endeavour Energy, Essential Energy, Ausgrid
Our Culture
Our diverse team of "thinkers and tinkerers" is driven by a shared obsession: solving hard problems with impactful technology. Whether you are seeking world-class industrial solutions or a fast-moving team to join, we are leading the way in tapping the true potential of live data.
Responsibilities
* Pipeline activation across Energy, Mining, and O&G (Priority Focus). Work directly with the global sales leads across Tier 1 verticals to build account-level campaign programmes. This means account research, outbound sequence support, content amplification, event coordination, and HubSpot campaign execution tied to named accounts. The output is qualified pipeline, not impressions.
* Sales-aligned campaign execution. You will be the strategic marketing partner to the sales team, not just executing behind requests, but advising on best-practice activation (email, webinar/podcast, events, sponsorship, ad campaigns etc), coaching reps on what works, and bringing market-tested campaign thinking to every account pursuit. When a rep is working an account, you shape the campaign strategy around it. When a deal needs content or sequencing, you bring a point of view on what will move it. You will own HubSpot campaign architecture, contact segmentation, sequence design, and attribution tracking and you will hold the standard on CRM discipline across the team.
* Pipeline Gap Analysis & Cross-Channel Activation. You will identify where pipeline is thin, absent, or stalled across verticals and buying stages and build the activation strategy to address it. Where ICP accounts are under-represented, you will design and run targeted cross-channel campaigns to create presence and generate qualified demand. This includes paid social (LinkedIn), content distribution, event presence, and coordinated outbound sequences into named accounts. You will work closely with the PMM function to ensure campaign assets are vertical-specific and commercially grounded, not generic, so that every activation speaks directly to the economic and operational priorities of the buyer.
* Mid-funnel support. You will support activation of existing pipeline through nurture content, account follow-up sequences, and coordinated outreach that helps uncover the specific operational problems that moves a conversation forward.
* Metrics and attribution. You will own campaign-level reporting. Every campaign you run will have a defined objective, a target account list, HubSpot tracking, and a result. You will report to the Head of Marketing on pipeline contribution, engagement rates across target accounts, and deal-level marketing activity.
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