Lead impactful marketing campaigns to shape and elevate the ADF Careers brand and attract future Defence capability.
* Lead, create, and shape the ADF Careers brand to attract the best talent
* Drive recruitment success by conveying the unique value of a career in the ADF
* Collaborate to deliver outstanding brand and marketing results
* Canberra or Melbourne location
Ready to lead the charge? As Brand Lead, you'll craft and deliver a dynamic brand strategy across the ADF Careers Tri-service portfolio, creating standout marketing campaigns designed to attract future Australian Defence Force (ADF) capability —making a real impact every day
Details about the Client
ADF Careers is the largest workforce outsourcing solution in the southern hemisphere with over 80,000 applications received on average each year.
ADF Careers is on a mission to recruit the right people, in the right numbers, at the right time to support the Australian Defence Force to build, sustain and maximise Defence capability.
Our people are our greatest asset. We recognise and respect our people's need to work in ways that support their careers, families, and lifestyle. That's why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services. We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work.
Be you, and we'll be better together.
To find out more about our great employee benefits and what it's like to be part of the team, reach out to our friendly talent acquisition team.
Job Description
As the Brand Lead, you will be responsible for creating and communicating a compelling and enduring brand strategy across the ADF Careers Tri-service portfolio. Your work will resonate with the target audience and drive interest in a career with the ADF.
You will:
* Lead the development and implementation of the ADF Careers marketing strategy that will set the brand up to deliver transformational growth, aligned with business priorities and recruiting plan.
* Develop and execute market leading communications that drive long term brand health, whilst employing strategies and tactics to meet short term operational recruitment requirements.
* Create passion and advocacy across the business for the brand vision, driving momentum with key stakeholders.
* Manage a successful working relationship with advertising and media agency partners.
* Utilise market research, data analysis and external feedback to identify opportunities for advancing the ADF Careers brand across campaigns and channels.
* Coach and develop a small team driving organisational marketing capability and career progression.
Candidate's Profile
Our ideal candidate will be an experienced and strategic marketing professional, with a minimum of 5 years' experience.
If you have worked in a similar position or just looking for your next opportunity that will make an impact, we want to speak with you.
Your background will demonstrate:
* Proven success in developing marketing plans and campaigns.
* Excellent written and verbal communication skills.
* Strong project management, multitasking, and decision-making skills.
* Metrics-driven marketing mind with eye for creativity.
* Strong stakeholder management skills are essential as you will need to engage effectively with multiple stakeholders and influence decisions.
* People management experience.
* Tertiary qualifications in Business, Marketing, Communications, or a related field is desired.
To apply for this position, you must be an Australian citizen and have the ability to maintain an Australian AGSVA security clearance.
How to apply
If eligible, please submit your resume; applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs.
If you need assistance during our recruitment process, please email our friendly TA team at DFRHRTalentAcquisition@adecco.com.au for a confidential conversation.
To apply for this position, please submit your application online through our designated platform. The deadline for applications is 11:30 PM (AEST) on the 6th of August. It's important to note that applications will be reviewed and processed as they are received.
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