Membership Sales Manager Job Description
The Membership Sales Manager is a key role that drives membership growth and advances the organization's mission through strategic sales initiatives. This position leads cross-functional teams, executes association-wide campaigns, manages lead pipelines, and fosters partnerships with corporate and community organizations.
Key Responsibilities:
* Develop and execute membership sales strategies aligned with organizational goals and performance benchmarks.
* Lead performance oversight for center-level sales activity, including coaching, KPI analysis, and support for lead conversion.
* Establish and manage sales workflows and SOPs, including lead nurturing, sales cadence, and onboarding pathways.
* Analyze membership trends, pricing impacts, and forecasting to inform senior leadership decisions.
* Evaluate and pursue new sales opportunities, including managing key customer relationships and identifying potential partners.
Tactical Execution & Lead Management
* Personally engage in key stages of the sales cycle — lead generation, follow-up, conversion, and onboarding—while modeling best practices for teams.
* Leverage CRM tools to manage a consistent and productive pipeline across multiple centers.
* Conduct high-volume outreach (calls, emails, tours) when needed to support center-level priorities or high-opportunity audiences.
* Create performance dashboards and share insights with teams and leadership to refine strategy.
* Exercise discretion in negotiating agreements within approved authority levels.
Community & Corporate Outreach
* Initiate and lead outreach efforts with corporate partners, schools, real estate groups, and apartment communities to promote group memberships.
* Represent the organization at regional events, business expos, and partner meetings to expand awareness and drive member acquisition.
* Collaborate with marketing and program directors to localize campaigns and messaging to served communities.
* Develop and deploy creative, targeted outreach campaigns in coordination with organizational brand standards and local demographics.
Qualifications and Skills
* Bachelor's degree in business, marketing, communications, or related field.
* Minimum 3 years of experience in sales, membership development, or customer acquisition, preferably across multiple centers.
* Demonstrated ability to lead strategic initiatives and hands-on execution of outreach and lead conversion.
* Strong understanding of CRM tools and data-driven sales performance optimization.
* Experience developing corporate and community partnerships.
* High emotional intelligence, collaborative leadership style, and ability to work across diverse teams.
* Strong organization, communication, and time management skills.
* Flexibility to work evenings, weekends, and travel regionally as needed.
Benefits
* Regularly required to use computer for extended periods of time and be able to communicate using computer and phone/smart device.
* Frequently required to sit and reach and must be able to move around the work environment.
* Must occasionally lift and/or move up to 10 pounds.
* Travel within organization service area required.
* Sit for extended periods of time.
* Kneeling.
* Standing.
* Speak concisely and effectively communicate.
* Communicate in English, written and oral.
* Work irregular hours including nights, evenings, weekends, and events.
* COMMUNICATION & INFLUENCE: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the organization's cause.
* ENGAGING COMMUNITY: Builds bridges with others in the community to ensure the organization's work is community-focused and welcoming of all, providing community benefit.
* PROGRAM/PROJECT MANAGEMENT: Ensures program or project goals are met and intended impact occurs.
* COLLABORATION: Creates sustainable relationships within the organization and with other organizations in service to the community.