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Performance manager

Sydney
Publicis Groupe ANZ
Posted: 1 August
Offer description

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Finding the best talent for Publicis Groupe ANZ

As a Performance Manager, you'll be crucial in executing and optimising our paid search strategy for key consumer health clients. You'll manage end-to-end SEM initiatives, ensuring we hit and exceed client performance goals, drive brand visibility, and boost product sales in the health and wellness sector. This role demands strong analytical skills, creative thinking, and excellent client communication.

Key Responsibilities:

* Campaign Management & Optimisation: Manage and optimise large-scale SEM campaigns across Google Ads, Microsoft Advertising, and potentially retail media platforms. Conduct in-depth keyword research, audience segmentation, and competitive analysis. Continuously monitor performance, identify trends, and implement data-driven optimisations to improve ROAS, CPA, and conversion rates for health products. Manage bids, budgets, and A/B testing frameworks.
* Performance Analysis & Reporting: Provide regular, insightful performance reports and dashboards, clearly communicating results and actionable recommendations directly to clients. Utilise advanced analytics tools (e.g., Google Analytics) to deep dive into data.
* Collaboration & Knowledge: Work closely with wider agency teams (client service, SEO, Paid Social) to ensure integrated strategies. Collaborate with client teams and contribute to shared best practices.
* Innovation & Industry Knowledge: Stay up-to-date with the latest SEM trends and algorithm changes, especially those impacting the consumer health sector. Recommend new tools and approaches to enhance capabilities.
* Budget Management: Effectively manage client paid search budgets, ensuring optimal allocation and ROI.

Required Experience & Skills:

* 3+ years hands-on experience managing and optimising large-scale paid search campaigns within a media advertising agency .
* Demonstrable experience with consumer health, pharmaceutical, or healthcare clients is essential.
* Proven track record of driving strong ROI and hitting performance targets for consumer health brands.
* Deep expertise in all facets of Google Ads (Search, Shopping, Display, Video, Performance Max).
* Advanced proficiency in Google Analytics (GA4 preferred) and other web analytics platforms.
* Strong analytical, problem-solving, and client-facing communication skills.
* Proficiency in Excel/Google Sheets.
* Ability to manage multiple client projects and prioritise effectively.
* Experience with A/B testing and CRO.
* Bachelor's degree in Marketing, Business, or a related field.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

* A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
* A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
* Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
* Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
* A culture of open feedback and support to reach your goals through our Career Conversations program.
* A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
* Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
* Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
* Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
* Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
* A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
* Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Advertising, Marketing, and Strategy/Planning
* Industries

Advertising Services, Broadcast Media Production and Distribution, and Marketing Services

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