The E-commerce Coordinator (APS5) plays a key role in strengthening the museum’s commercial operations by leading day‑to‑day E-commerce activity, digital content, customer service, stakeholder engagement, and project support. To be effective, the successful candidate must bring proven experience in E-commerce operations and online retail, with strong skills in digital marketing, SEO, analytics, and optimisation to ensure the Museum Shop’s online presence is performing at its best. This role will help grow our digital reach, improve the online customer experience, and support targeted marketing and promotional activity.
The position also contributes to broader museum operations by working collaboratively across teams and helping the APS4 E-commerce Officer build their capability and reach their potential. Strong analytical skills, clear communication, commercial awareness, and an understanding of online customer behaviour and trends are essential to success in this role.
The key duties of the position include:
Key accountabilities
* Lead day‑to‑day E-commerce operations to ensure the Museum Shop’s online presence is accurate, engaging, and optimised for growth.
* Apply proven experience in E-commerce, specifically Shopify for digital marketing, SEO, and analytics to improve online performance and drive retail revenue.
* Develop and maintain high‑quality digital content, including product listings, imagery, and promotional material, aligned with brand and commercial priorities.
* Monitor and analyse online customer behaviour, trends, and performance data to identify opportunities for improvement and implement evidence‑based enhancements.
* Coordinate targeted online marketing and promotional activities in collaboration with internal stakeholders to grow audience reach and engagement.
* Strengthen the Museum Shop’s digital customer experience by ensuring clear communication, responsive service, and user‑focused improvements.
* Work collaboratively across the Commercial Business Unit and wider museum teams to support operational priorities and contribute to commercial outcomes.
* Support the APS4 E-commerce Officer by providing guidance, sharing expertise, and contributing to their capability development and professional growth.
* Contribute to the development and refinement of workflows, processes, and digital practices that enhance efficiency and support the Museum’s commercial strategy.
* Maintain strong stakeholder relationships and communicate effectively to ensure alignment across online, onsite, and outreach retail activity.
* Demonstrate a strong commitment to Work Health and Safety (WH&S) by actively supporting a positive safety culture, following the Museum’s WHS policies and procedures, and complying with reasonable instructions to ensure alignment with the Work Health and Safety Act 2011.
Eligibility
To be eligible to apply for this vacancy, applicants must:
* be an Australian citizen
* undergo pre-employment checks, including a police record check
* hold or be eligible to hold a security clearance at the level specified in the position description.
Notes
To apply
Applicants must include a 2-page pitch addressing their suitability for the role against the essential and desirable Skills, Experience and Qualifications defined in the position description with their application.
Visit and apply online.
Applications close 11:59pm on Sunday, 29 March 2026.
Reasonable adjustments are available throughout the recruitment process. If you require, or would like to discuss reasonable adjustments, please contact the Contact Officer for this position.
The National Museum of Australia is an equal employment opportunity workplace. Aboriginal and Torres Strait Islander people and those from culturally diverse backgrounds are encouraged to apply for roles at the Museum.
RecruitAbility applies to this vacancy. Under RecruitAbility you will be invited to participate in further assessment activity for the vacancy if you choose to apply under RecruitAbility; declare you have a disability; and meet the minimum requirements for the position.
The Museum is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for, these principles, in theory and practice.
Getting to know the National Museum of Australia
The National Museum of Australia is recognised at home and around the world as the place where the story of Australia comes alive. The Museum is the only institution equipped to tell the complex and comprehensive story of Australia from 65,000 years ago to the present day. The story of Australia is a remarkable one, from the ancient and enduring histories of the world’s oldest living cultures to the achievements of modern Australia.
It is a story that is ever evolving and growing – and it is a story for a nation and for the world. Our vision and mission
* The Museum inspires, challenges and empowers people to find their voice and place in the world.
* We strive to build a just and equitable society that honours and respects the
First Nations peoples of this continent and all who have come after.
* We collect, document, research and make accessible heritage collections that represent the diversity of experience in Australia.
* We engage with audiences physically and digitally to promote learning, dialogue and debate about our past, present and future.
* We promote collaborative work across the breadth of artistic and creative practice to enhance the cultural life of our nation.
* We value and respect the commitment and contribution of all who participate in and contribute to the Museum’s community.
* The National Museum of Australia brings to life the rich and diverse stories of Australia through compelling objects, ideas and events.
For more information, visit the NMA website.