Programmatic Ad Operations Specialist
This role is part of a fast-paced team responsible for managing, optimizing, and analyzing programmatic and direct campaigns across the platform.
* Campaign Management:
o We are looking for someone to autonomously set up and drive technical setup of Direct and Programmatic campaigns.
o Setup ad creatives and tracking tags for direct and programmatic campaigns.
o Quality Assurance, Monitoring, and Optimization of campaigns to ensure highest possible outcomes while ensuring campaign delivery.
o Work as liaison between buyer (client), DSPs or 3rd Party Vendors as required to activate and measure successful campaigns, while troubleshooting any issues that may arise on either side.
o Consult with other team members to ensure success of all campaigns and satisfaction of client.
o Assist with End of Month billing processes.
o Effectively use GumGum data products such as AIP and Verity and various other data/tracking/monitoring tools to ensure campaign success.