Social media manager

Overview

Adairs is on an exciting journey to become Australia's Ultimate Home Style Destination, and social is a key part of that growth. This is a pivotal leadership role for a socially switched on people manager who thrives on momentum, collaboration and creative excellence, and knows how to translate culture into measurable impact.

Role

Reporting to the Head of Marketing, the Social Media Manager shapes how the brand shows up in culture, both in feed and IRL. This is a hands‐on, strategically led role for a socially savvy people manager who balances creative instinct with commercial rigour. The candidate will lead an agile in‐house team and agency partners, delivering end‐to‐end social strategies that are always on, insight‐led and unmistakably on brand. Social is championed as a growth engine across brand, eCommerce and customer engagement.

How You Will Add Value

• Own and drive end‐to‐end social media strategy across paid, organic and influencer
• Translate cultural insights, trends and audience behaviour into social‐first ideas
• Lead, inspire and develop a high‐performing team
• Guide creative direction for content, campaigns and influencer partnerships
• Partner closely with creative, brand, campaign, production and eCommerce teams
• Monitor performance and optimise content to continuously lift ROI
• Own forecasting, resourcing and budgets for social
• Manage agency and influencer relationships to a high standard
• Stay ahead of platform evolution, formats and emerging technology

About You

You are equal parts strategist, mentor and tastemaker. Proactive, curious, and passionate about community and storytelling.

What You Will Bring

• Proven experience across paid and organic social
• 3+ years experience leading a social media team
• Experience in retail, lifestyle or consumer brands
• Strong campaign experience across Meta, TikTok, YouTube and Pinterest
• Deep understanding of social analytics and performance tools
• Strong stakeholder management and cross‐functional collaboration skills
• Ability to balance creative thinking with commercial outcomes

Benefits

• Work from a world‐class retail and lifestyle destination with unparalleled access to shopping, dining and everyday essentials
• Up to 6 weeks of annual leave with purchased leave option
• Discounted reformer Pilates, barre and spin classes just steps from the office
• State‐of‐the‐art end‐of‐trip facilities
• Collaborative office culture
• Generous team discount across Adairs and the wider group, including exclusive sample sales
• Referral rewards
• Weekly "All‐In" meetings
• Free onsite parking and novated lease options
• Support that matters: EAP and discounted health insurance
• Family‐friendly benefits, including a dedicated nursing room for new parents