This is a hands-on wholesale and channel development role, focused on execution, consistency, and repeat ordering — not cold calling or speculative new-business chasing.
You will manage existing domestic distributors and wholesalers while also progressing new domestic sales channels where WIAG's established single-serve format is well suited to operationally constrained environments such as liquor retail groups, airlines, events, venues, and no-glass environments.
The emphasis is on converting genuine interest into structured, repeatable business, rather than one-off wins.
The role reports directly to the Managing Director.
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Key responsibilities
* Manage and service existing domestic distributors and wholesalers
* Drive consistent reorder cadence and volume growth across accounts
* Support the introduction of new SKUs into existing wholesale channels
* Identify and progress new domestic sales channels aligned to WIAG's format (e.g. retail groups, airlines, events, venues, hospitality operators)
* Manage new channel opportunities from initial engagement through first and subsequent orders, ensuring commercial discipline and long-term viability
* Conduct planned visits to liquor stores and banners that have expressed interest in ranging WIAG products, in coordination with wholesale partners
* Coordinate with operations to support onboarding, forecasting, and supply planning
* Monitor sell-in performance, order frequency, and account trends
* Resolve day-to-day account issues efficiently and professionally
* Maintain accurate CRM records and sales reporting
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What this role is not
This role does not include:
* Pricing or contract negotiation authority
* Strategic sales or brand planning ownership
* Managing staff or sales teams
* Ownership of eCommerce or direct-to-consumer sales operations
* High-frequency route sales or merchandising-heavy activity
* Pure "hunter" style new-business development
This is an execution-focused channel role designed to professionalise domestic wholesale performance.
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Remuneration
This role offers a base salary (inclusive of superannuation) together with a car allowance and a performance-based commission structure.
The commission structure is designed to reward consistent wholesale and distributor performance, account growth, and execution quality rather than speculative new-business activity