ASUS, a technology-oriented company blessed with one of the world's top R&D teams, is renowned for high-quality products and cutting-edge innovation. As a leading company in the new digital era, ASUS offers a complete product portfolio to compete in the new millennium. We are currently seeking an experienced and dynamic Digital Marketing Manager to join the Consumer Team of our System Business Group in Sydney, reporting to the Consumer Marketing Lead - SYS BG.
As the Digital Marketing Manager, you will own and drive all aspects of digital marketing for ASUS SYS Consumer Team in the ANZ region, planning and executing activities aligned with business objectives, and aiming to achieve awareness, consideration, and conversion for ASUS products.
Key aspects of the role include but not limited to:
Digital Campaign Activity
* Work with SYS Consumer Marketing Lead, E-commerce Manager and GTM roles to develop digital campaigns across the business. Manage and own these campaigns end to end to drive campaign, marketing, and business objectives;
* Drive the SEO & SEM strategy for the ASUS SYS Consumer business and all product lines;
* Set up targeted funnel activity across all paid digital channels to drive reach/acquisition of leads, engagement and conversions;
* Monitor, track and report on all digital campaigns using various tools. Provide data-informed insights to internal and external stakeholders;
* Work with partners & agencies to execute tasks, e.g. SEO, SEM, Media Buy Agency;
* Utilise data to determine campaign performance and develop strategies based on data & insights.
Social Media
* Set clear objectives, KPIs & metrics for all digital related projects;
* Manage multiple ASUS-owned social media platforms;
* Manage the overall social media strategy in alignment with regional and local marketing direction. Own all aspects of social media from planning and developing/localising content to scheduling to running various campaigns/competitions with the support of the Digital Marketing Specialist;
* Measure the success of digital /social media campaigns utilising reporting tools;
* Monitor and optimise performance and audience to maximise results. Provide recommendations to the management team on best practices and regular reports on platform performance;
* Manage all social media inbound enquiries with the support of the Digital Marketing Specialist;
* Liaising with HQ digital marketing teams – to align on global directions and processes.
Local Website management
* Local website content update and management. Localise content for the ANZ market where relevant and ensure it is SEO optimised;
* Ensure all products on the website are up to date aligned with local launch announcements, partner details and locally developed content;
* Work with other business units to ensure SYS Consumer product range /content visibility on the home and key pages of the website;
* Drive the ASUS eshop digital strategy & execution.
Digital Content and Communications
* Build, execute and report on eDM campaigns;
* Recruit, manage and maintain EDM database;
* Work closely with regional, local PR & GTM teams on various KOL engagements.
E-Commerce Marketing
* Drive the ASUS eshop marketing strategy in alignment with the local SYS Consumer team;
* Work closely with the regional e-commerce team to drive and implement the local strategy & execution;
* Work with agency partners on the paid media strategy & execution;
* Work with the internal ecommerce team to deliver an effective affiliate marketing project.
Qualifications:
* Tertiary qualifications in Marketing / Communication
* At least 7 years of Digital Marketing experience
* Good written and verbal communication skills
* Strong understanding of the Digital Landscape and the ability to keep up to date with trends & the continuous evolvement of the digital space
* Analytical and detail-oriented
* Contribute to creative briefing and ideation on digital campaigns
* Ability to manage multiple projects, prioritise and liaise with multiple stakeholders including senior management
* Ability to mentor and guide the Digital Marketing Specialist
* Ability to manage and build positive relationships with all internal and external stakeholders
* Australian citizen or permanent resident with unlimited working rights within Australia, no overseas applicants.
* No recruitment agency please!
An attractive package will be offered for the most suitable candidate and high performance will be rewarded accordingly.
To apply for this position please send through your resume. Only short-listed candidates will be contacted.
*Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.
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