Location
Australia - Sydney/Melbourne/remote
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
Who We Are
Healthcare needs a better rhythm: one that keeps care continuous and deeply human.
Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We're a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries.
Today, more than two million patient visits each week are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we're growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
The Role
As aJunior Media Buyer (Paid Social), you'll help scale Heidi's global reach by executing, monitoring, and optimising paid social campaigns that introduce clinicians and healthcare leaders to Heidi.
You'll work within theAcquisition team, focusing onperformance data, campaign optimisation, and measurement.
This is a role for someone who loves the numbers — tracking results, spotting trends, and using data to drive decisions across multiple markets.
You'll partner closely with Heidi'sData Analytics teamto ensure accurate tracking, clean attribution, and clear performance insights.
Your day-to-day will revolve around campaign setup, data analysis, reporting, and continuous optimisation acrossMeta, TikTok, and other paid social platforms.
This role is ideal for someone who's detail-oriented, analytical, and eager to grow into a world-class performance marketer.
What you'll do
Launch, manage, and optimisepaid social campaignsacrossMeta, TikTok, and LinkedInacross multiple markets
Monitor performance metrics daily and make data-driven adjustments to budgets, bids, and targeting
Partner with theData Analytics teamto maintain accurate tracking, attribution, and dashboards
Develop and maintainweekly and monthly performance reportshighlighting key trends and learnings
Collaborate with thePaid Social Leadto identify new growth opportunities and audience insights
Conduct deep dives intocampaign datato understand what's working — and what's not
Stay up to date withplatform changes, algorithm shifts, and paid media best practices
Manage budgets and pacing to ensure efficient spend across campaigns and markets
Contribute to A/B testing strategies, analysing the impact of ad formats, placements, and landing pages
What we're looking for
1–2 years of experience inpaid social campaign management(internship, agency, or in-house experience welcome)
Proficiency withMeta Ads Managerand familiarity withTikTok Ads Manager
Strong analytical skills and comfort withdata, spreadsheets, and performance reporting
Understanding ofcore paid metrics(CTR, CVR, CPA, ROAS, CPM) and how to interpret them
Experience collaborating withdata or analytics teamson tracking, tagging, and attribution
A curiosity for learning how creative and audience strategies impact performance outcomes
Strong attention to detail, time management, and organisational skills
[Bonus] Experience with third party ad upload tools i.e. Kitchn.io
[Bonus] Experience with social media comment moderation
The Way We Work
1. Build to Last
We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.
2. Own Your Practice
Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.
3. Move Fast, Stay Steady
We move quickly but never at the cost of trust.
Progress only matters if people can depend on what we make.
4. Make Others Better
Honest feedback, steady support, and shared growth keep our teams improving together.
Why you will flourish with us
Flexible hybrid working environment, with 3 days in the office.
Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives.
Our strength is in our differences.
We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.
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